You'll be responsible for delivering engaging PR and social media content on plants and relevant marketing messages/topics across all Leaf Envy social media channels (predominantly Instagram).
You will drive the Leaf Envy social content calendar, oversee imagery selection and creation, contribute to shoots (video and pictorial), compile and write content that consistently drives engagement, traffic and KPIs. You will schedule, post & report ads across Instagram & Facebook.
You will be responsible for driving an influencer strategy - connecting with a target list of influencers who fit our brand ethos. Think lifestyle and fitness bloggers and of course those who love plants. You will organise send-outs and set key KPIs and budgets for each.
You will help create and execute paid advertising strategy.
You will be responsible for our email marketing channel. Creating engaging email templates, and promoting Leaf Envy to current and new customers.
You will report back on key KPIs and help set budgets for our brand based on success.
You will analyse performance and constantly come up with new ideas to improve our strategy.
You will research and help implement an SEO strategy to drive awareness of the Leaf Envy brand.
You will be reaching out to other brands for collaboration and setting up events / workshops at the Leaf Envy HQ in the “wellness and sustainability” space.