As Marketing Manager you will support the development and growth of The Telegraph’s subscription business. Working alongside the Editorial and Subscriptions teams, you will devise and implement campaigns that support editorial initiative with the goal of building audience, driving registrations and subscription acquisitions across our print and digital products.
Working with The Telegraph editorial and subscriptions team and utilising wider specialist departments - Design, Insight & Analytics and Performance Marketing, the role will support, develop and implement campaigns with a full marketing mix across Paid, Owned and Earned channels You will effectively monitor results and optimise in order to ensure campaign objectives are met.
Line management of one Marketing Executive. Working closely with them to nurture their growth and career development within the organisation
Working closely with the Head of Marketing. Being the main point of contact for all marketing projects in their absence.
Briefing campaigns, including objectives and budget, to the Performance Marketing team to set the strategy for delivering impactful multi-channel on and offline media campaigns across Paid, Owned and Earned platforms.
Working with internal and external creative teams to deliver campaigns that effectively communicate The Telegraph’s subscription proposition and promote our journalism. Briefing the creative strategy across digital and print, ensuring marketing assets are produced on time and to a best in market standard, aligned to the brand.
Presenting plans to senior editorial and subscription stakeholders for approval and once approved, ensuring plans are executed on time and within budget.
Collaborating with the data and performance marketing teams to regularly monitor results. And to optimise, expand and evolve campaigns, presenting results back to stakeholders
Initiating test and learn strategies to improve effectiveness of marketing assets
Working closely with the engagement team to ensure any relevant acquisition plans have an engagement plan attached in order to drive subscription conversion
Briefing the Comms team on editorial and subscriptions initiatives to take advantage of earned channel opportunities
Undertaking continuous analysis of the competitive environment and consumer trends.
Preparing and updating key documents efficiently and accurately including budget trackers, campaign calendars.
Work with the performance marketing team and external agencies to support and implement mobile app acquisition and engagement strategies to meet KPI’s (MAU’s, DAU’s registrations, subs).
A proven track record of successfully managing marketing campaigns for a B2C, marketing led organisation across the full channel mix (some subscription experience preferable)
Creative with strong copywriting skills and an eye for detail
Excellent product management and multitasking skills
Excellent problem solver with the confidence to challenge assumptions and instigate positive change to achieve business goals
Good understanding of the marketing mix
Ability to communicate and collaborate effectively across multiple teams
Adaptable, organised and resilient
Ability to analyse campaigns and make recommendations based on data and insight
A positive can-do attitude and confidence in bringing new and relevant ideas to the table
Experience working with senior stakeholders and external partners and agencies
A passion and commitment for working in a fast-paced media environment
What you can expect from us if successful:
The Telegraph supports flexible working, per your line manager’s agreement.
A range of excellent benefits (including on-site gym, massages, GPs and more).
In-role development and access to formal development.
The Telegraph’s goal is to foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds.
We are an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.
In order to ensure we are creating opportunities for all, we would be grateful if you would complete the diversity questions included in the application form to help us create and maintain fair processes for all. This is entirely optional.
Rest assured that any information you choose to provide will be treated in confidence, will not be used as part of any decision making processes and will not be seen by staff directly involved in the appointment. The questionnaire are only to provide us with statistical information for our monitoring purposes.