9 days ago
- LevelMid Level
- ProfessionsMarketing Manager, Digital Marketer, Digital Marketing Manager, Marketer
- TypeFull Time
- LocationLondon, United Kingdom
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Description
Closing date: 23.59 on the 5th of April
We are seeking an accomplished Marketing Manager who can lead on refining and implementing B Lab UK’s marketing strategy, using your expertise to optimise channels and help our audiences take action.
Passionate about exceptional user experience, you will help us to deliver better user journeys and grow the reach of the B Corp movement in the UK. You will act as our product marketing lead, devising strategies to help us ensure new B Lab UK products and services are targeted at and found by the right people.
Primary Responsibilities
- Own the marketing plan and drive the delivery of B Lab UK’s marketing strategy in line with marketing objectives which you will help shape
- Lead and deliver flagship marketing campaigns using our collective resources for best effect
- Act as product marketing lead, considering and implementing how we launch new products and services to UK audiences, whether developed within the B Lab UK team, or from our Global network.
- Own our email marketing tool, Pardot, consulting across the organisation to upskill team members and ensure all email communications are consistent, fully-optimised and meeting the desired objectives
- Manage B Lab UK’s website, including regular content updates and working with agencies to identify and meet our evolving needs
- Develop and implement B Lab UK’s paid search and SEO strategies
- Evaluate our marketing performance metrics to optimise how we work
- Find, commission and manage specialist agencies and freelancers where required to help us achieve our digital marketing goals.
About you
- You have performance/digital marketing experience or comparable lived experience to develop core competencies required for the role
- You are comfortable managing multi-audience campaigns and are use to managing internal and external stakeholders to deliver results, for example, people, agencies and B Corps.
- You have experience managing websites and CMS including SEO and paid search, and managing an e-marketing tool (Pardot would be beneficial )
- You are comfortable optimising analytics platforms (e.g. Google Analytics, Sprout Social) and using them to drive actionable insight.
- You are familiar with these or comparable platforms: G Suite, Asana, Slack and Zoom
- Basic HTML/CSS skills would be an advantage.
- You are interested in the role that business can play in creating the future that benefits all people and the planet
- You are proactive, organised, flexible and self-motivated. Rolling up your sleeves and getting things done.
- You are collaborative with a team mentality - we need to work closely together to get the job done
- You are committed to justice, equity, diversity and inclusion
- You are eligible to work in the UK (we will not be able to provide visa sponsorship)
What we give you
- Purpose driven work supporting B Lab UK’s mission of redefining the role of business as a force for good
- Hybrid and flexible working, we have a high trust environment and are advocates for right place working
- Flexible working hours (based around core working hours)
- Opportunity to work 4 days a week
- We have an open, inclusive and collaborative working environment
- An excellent range of benefits including a generous holiday allowance, private medical and dental cover, generous pension scheme, annual wellbeing allowance, volunteering days among other benefits
- The office is closed over Christmas with no need to use your holiday entitlement
- We invest in professional development and have an open working environment giving you exposure to learn and develop in your career
Skills Required
- Performance Marketing
- Digital Marketing
- Campaign Management
- CMS Experience
- SEO
- Paid Search
- Google Analytics
- Html CSS
- Html
- Stakeholder Management