Passionate about exceptional user experience, you will help us to deliver better user journeys and grow the reach of the B Corp movement in the UK. You will act as our product marketing lead, devising strategies to help us ensure new B Lab UK products and services are targeted at and found by the right people.
Own the marketing plan and drive the delivery of B Lab UK’s marketing strategy in line with marketing objectives which you will help shape
Lead and deliver flagship marketing campaigns using our collective resources for best effect
Act as product marketing lead, considering and implementing how we launch new products and services to UK audiences, whether developed within the B Lab UK team, or from our Global network.
Own our email marketing tool, Pardot, consulting across the organisation to upskill team members and ensure all email communications are consistent, fully-optimised and meeting the desired objectives
Manage B Lab UK’s website, including regular content updates and working with agencies to identify and meet our evolving needs
Develop and implement B Lab UK’s paid search and SEO strategies
Evaluate our marketing performance metrics to optimise how we work
Find, commission and manage specialist agencies and freelancers where required to help us achieve our digital marketing goals.
You have performance/digital marketing experience or comparable lived experience to develop core competencies required for the role
You are comfortable managing multi-audience campaigns and are use to managing internal and external stakeholders to deliver results, for example, people, agencies and B Corps.
You have experience managing websites and CMS including SEO and paid search, and managing an e-marketing tool (Pardot would be beneficial )
You are comfortable optimising analytics platforms (e.g. Google Analytics, Sprout Social) and using them to drive actionable insight.
You are familiar with these or comparable platforms: G Suite, Asana, Slack and Zoom
Basic HTML/CSS skills would be an advantage.
You are interested in the role that business can play in creating the future that benefits all people and the planet
You are proactive, organised, flexible and self-motivated. Rolling up your sleeves and getting things done.
You are collaborative with a team mentality - we need to work closely together to get the job done
You are committed to justice, equity, diversity and inclusion
You are eligible to work in the UK (we will not be able to provide visa sponsorship)
Purpose driven work supporting B Lab UK’s mission of redefining the role of business as a force for good
Hybrid and flexible working, we have a high trust environment and are advocates for right place working
Flexible working hours (based around core working hours)
Opportunity to work 4 days a week
We have an open, inclusive and collaborative working environment
An excellent range of benefits including a generous holiday allowance, private medical and dental cover, generous pension scheme, annual wellbeing allowance, volunteering days among other benefits
The office is closed over Christmas with no need to use your holiday entitlement
We invest in professional development and have an open working environment giving you exposure to learn and develop in your career