The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are seeking a B2B marketing rockstar who will elevate our sales efforts to help us grow our footprint and client base across the EMEA, Asia & US markets. This role is perfect for someone with a think-er and do-er mentality and an unquenchable thirst to drive Economist Group Subscriptions through demand and lead generation as well as sales enablement in the financial services, corporate, government, professional services and consulting sectors. This role is located in our NYC office but also open to our London office. However, the candidate must be located in either location as working from the office will be a requirement.
The ideal candidate is highly driven, self-starting and analytical, with a solid understanding of B2B marketing principles.
How you will contribute:
Manage the development and execution of demand and lead generation campaigns
Work cross-functionally to optimize paid and owned marketing channels
Support the B2B sales team with sales presentations and promotional materials
Identify content marketing opportunities
The ideal skills for this role are:
Experience in marketing B2B subscriptions in a fast-paced environment with multiple stakeholders
Excellent interpersonal, verbal, and written communication skills
Ability to manage responsibilities independently and work with minimal supervision
Strong project management and organizational skills
Proficient in relevant software/applications such as Google Analytics, Salesforce and Marketo/Eloqua
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.