1 month ago
  • Level Mid Level
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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BBC Storyworks is the creative studio with newsroom values. Agile content production agency from BBC Global News Ltd, embodying the BBC's creative spark and rigorous editorial quality to help brands connect through beautifully crafted storytelling.
Programme Partnerships is a new division at BBC Global News. We tell the stories that make a difference but don't always make the headlines. We identify the innovation, ambition and impact of some of the most transformative endeavours shaping our world today. Industries, campaigns, causes and passions are explored and unveiled around the globe. The creative and production values of BBC StoryWorks, combined with new and exclusive global audiences - we offer our partners the chance to bring their experience and expertise to life, today.
The Marketing Manager will shape compelling brand strategies and campaigns engaging relevant audiences and ensuring our powerful content has the desired impact.
Role Responsibility Campaign Delivery
  • Lead the development of major campaigns to deliver against strategic objectives across multiple media and platforms for our partners.
  • Lead relationships with internal creative teams & external agencies.
Strategy and Planning
  • Work with the Global Director to shape and develop campaign media strategies and agree appropriate media channels and opportunities.
  • Agree targets for individual campaigns, and manage the necessary research in conjunction with Audience Research.
  • Lead relationships with multiple BBC stakeholders to deliver projects with their full support, managing and mitigating risks
Leadership, Relationships and Development
  • Inspire the team to innovate, by keeping ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating insight into marketing activity.
  • Drive efficiency and effectiveness in everything the BBC delivers to provide value for money for BBC licence fee payers
  • Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
Are you the right candidate? The Marketing Manager is expected to have marketing experience within the media industry or an industry with similar scale and complexity. In this context they will need to demonstrate knowledge and successful experience of:
  • Managing and developing major brands through their lifecycle in a complex business or media environment, using advanced marketing techniques.
  • Knowledge of qualitative and quantitative research techniques.
  • Innovating in digital and social media campaigns, within the media or an industry of similar scale and impact.
  • Leading team members to manage delivery through in-house and third party creative resources
  • Successful team leadership, able to manage self and others within a complex matrix environment
Package Description Contract type: Permanent Location: London, Broadcast Centre
About the BBC We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here

Skills Required

  • Marketing

People who have worked with BBC