8 days ago
  • Level Mid Level
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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Description

POSITION

MARKETING MANAGER
PURPOSE OF THE ROLE
Increase market share for fragrance, make-up and skincare on the UK + Ir markets while enhancing Givenchy's awareness on the market.
To be successful, the marketing manager will need to work closely with the sales team to deliver sell-out oriented 360 activations that engage each retailer.
MAIN RESPONSIBILITIES
Contribute to define, plan and implement the brand ambition
  • Contribute to build the strategy for the brand (3YP) with the Marketing Director
  • Owner of the marketing plan and trade plan to coordinate all retailers actions with sales team
  • Lead the forecast on three categories in line with brand ambition
KPIs: forecast accuracy, level of leftovers, reaction vs market change
Lead the category growth for Fragrance and MU in the UK and Ireland markets
  • Work on category and franchise ambition (Full Year and Phased)
  • Grow the category by successfully launching new products while maintaining the existing portfolio
  • Lead from creation to implementation impactful 360 activation to disrupt the market
  • Perfect execution of all actions in order to ensure brand elevation
KPIs: MS + Ranking
Marketing budget
  • Manage marketing budget across three axes with marketing director, including marketing spendings, POSM, central merchandising...
KPI: budget landing in line with target

PROFILE

Management of a team
  • Manage two direct reports
Implement new product launches and strive to maintain growth on icons within the category/pillars
  • Establish the marketing plan with Marketing Manager
  • Develop the launch strategy (360° platform) and animation theme that will lead the visual execution and message across all levers activated
  • Lead launch projects with all departments
Develop promotional and trade marketing plan for the category/pillars; work closely with VM and Sales teams to ensure smooth and consistent implementation
  • Design with Marketing Manager and Commercial team the trade plan to support key trading peaks / launches
  • Brief and act as interface for Training, BCs, Merchandising and PR Departments to ensure translation of 360 marketing plan to the field-force, merchandising guidelines, and digital/e-retail execution - and validate the design with Marketing Director
  • Work closely with Sales & Field team to maximize local events for category, and ensure in-store execution is consistent with the brand's image and philosophy
  • Brief and work closely with Marketing Intern(s) to ensure all projects are well communicated, delivered on time and perfectly executed
Manage budget and ensure sales forecasts accuracy for category
  • Ensure that all activities are carried out with budget parameter as agreed with Marketing Director
=> In charge of the POSM & Collateral trackers, and meticulous attention to PO raising
  • Ensure adequate stock coverage for all category items (products, samples, testers, GWPs)
=> Work with Sales and Operation on: forecasts of basic & new initiatives / correct phasing

Skills Required

  • Marketing Management

People who have worked with LVMH Fashion Group