13 days ago
  • Level Senior
  • Professions Marketing Director
  • Type Full Time
  • Location London, United Kingdom

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Description

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.
We are looking for a seasoned ad efficacy, measurement, analytics, and attribution leader to join us as a Marketing Science Regional Lead for the UK and Northern Europe.  This is a crucial, highly cross-functional, and high-visibility role in one of Snap’s most exciting regions.  As a Marketing Science Regional Lead, you will be responsible for representing Snap measurement internally to regional leadership and business teams, and externally to our clients and the broader advertising industry.  You will guide advertisers on how to understand the efficacy of their campaigns, and help them execute the right tests/research.  You will be a strategic leader for the region, and represent its needs globally.
As an ideal candidate, you possess deep knowledge of omni-channel brand & performance ad measurement, and are familiar with conducting business across this region. You have an advanced understanding of ad measurement technologies (e.g. pixels, mobile measurement partners, multi-touch attribution, lift testing) and local/global research vendors & their capabilities.  You are able to articulate learning agendas to senior executives at client firms, and conduct the required testing and analysis to execute them. You are fully self-sufficient/creative in finding ways to get at the data and insights needed to tell the right story.
This is a manager role, based in London.  You’ll have lots of client and leadership exposure, direct collaboration with Product, and client-facing teams, and play a key role in driving advertiser and revenue growth in one of our most exciting regions.  Regular travel may be required within EMEA.
What you’ll do:
  • Own and manage regional and client-specific learning agendas geared toward helping advertisers grow their investment profitably on Snap
  • Highlight Snap’s value proposition to advertisers and the industry at large by drawing upon internal insights & research, or recommending 3P research needed
  • Work with advertisers, agencies, industry trade bodies, and other external stakeholders to advance ad measurement practices
  • Participate in account strategy with regional sales and leadership teams
Minimum qualifications:
  • Degree in a quantitative field such as Math/Statistics, Finance, Economics, Engineering, Business (Masters or undergrad + equivalent experience)
  • Substantial years experience years of ad efficacy and insights research experience at a leading ad platform, agency, or research firm.
  • Deep and broad knowledge of ad measurement ecosystem (e.g., closed loop solutions, lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends
  • Fluency in English a must
Preferred Qualifications:
  • Experience working with sales teams in an analytic/quantitative capacity
  • A track record of nuanced data-driven insights to a range of audiences
  • Hands-on data analysis experience with standard technical tools like SQL, R, Matlab, Python, etc.
  • Self-starter who is equally comfortable presenting to C-level executives as being “plugging in” and writing queries/code
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Skills Required

  • Marketing
  • Direction

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