Empowering 20-somethings to look, feel and be their best so they can achieve amazing things
At ASOS our 2,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture – we are part of that youth culture.
There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward.
Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.
The Digital Marketing team has been formed to be a global Centre of Excellence – we manage all digital marketing for all territories, and are responsible for the profitable spend and evaluation of a multi-million pound budget. We are professional, expert and data-driven. The team has a high profile, driving over a third of the company’s revenues, and needs talent that can uphold this profile in a credible manner.
The Martech Manager will work to develop and support the technical capability of the digital marketing team across all channels and markets. The role will involve supporting the team’s technical requirements, at the same time driving the innovation of how ASOS’ products and propositions are integrated with our partners and affiliates across the globe.
The candidate needs to have a good knowledge of how digital marketing systems interact across channels and vendors. The role sits across all markets.
This role will not suit someone who cannot thrive in a fast-paced, complex and hard-working environment.
Offering support across the digital marketing team by acting as the first point of contact for all tag management implementations, testing and auditing. Whilst also working with team members to diagnose and troubleshoot issues.
Procurement of new marketing technology solutions
Building and maintaining a backlog of open requirements, and communicating the status of the backlog to stakeholders within the business.
Constantly monitor performance & run ad hoc analysis to drive innovation and change in the way that ASOS works with digital partners to allow these marketing channels to deliver profitability for the business.
Become an expert in digital marketing data collection, data onboarding and the technical underpinnings of the ad tech industry
Liaise directly with third party providers (e.g. social networks, search engines, affiliate networks…) for anything related to partner integrations and their future development
A minimum of 3 years within a digital marketing channel in a technical role
Experience with online advertising tools (Google Ads/Google Analytics/Google Tag Manager/Big Query API/Signal/Simon Data/AppsFlyer)
Knowledge of the full digital marketing landscape, and interactions between channels and vendors is a strong plus
Develop clear and compelling roadmaps and help support proposed strategies for new products and product extensions
Experience in sizing the financial impact of projects and prioritising accordingly
Bachelor's degree in Computer Science or related field or equivalent practical experience.
Background with a SaaS or tech company
A data driven approach with excellent analytical skills, strong Excel user
Knowledge and understanding of all marketing channels
Familiar with marketing technologies for online retailers
The ability to manage projects & ensure they are delivered to deadlines, despite limited time or resources
Able to build strong collaborative internal and external relationships; excellent communication and commercials skills
Flexible in adapting work to fast-changing priorities