10 days ago
  • LevelMid Level
  • ProfessionsPlanner, Strategist, Brand Strategist
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Media Planner/Strategist, Woo
Permanent
Office Location: Hoxton, London
Closing Date: 6th Feb 2023
ABOUT WOO
Woo is a first-of-its-kind, feelgood media platform and marketplace, on a mission to turn generation anxious into generation zen. Brought to you by ITV, we make wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.
We engage our audience with their passion points - music, fashion, activism and culture - all through a wellness lens. We take unconventional practices that are designed to improve the human experience, align them with cultural icons and deliver them in a way that feels desirable and relatable. Documentaries, reality series, endorphin-releasing videos, audio and beyond.
THE ROLE
The Media Strategist reports into the Head of Media and Brand and will sit within Woo’s in house Agency. You’ll closely collaborate with the Agency team on developing and executing media solutions for brand partnerships, including media planning, optimisation and reporting.
  • Be the ‘go-to’ media expert for Woo’s Agency as well as for clients.
  • Strategic Media Planning - develop media plans in response to client RFP and briefs, providing direct support to the Agency team.
  • Work with the Head of Media and Agency team to build and maintain media materials including rate cards, product overview decks and audience insights.
  • Provide media expertise across both digital and offline channels as part of the sales pitch process, leading client meetings and email communication
  • Lead on campaign reporting and optimization, ensuring that media KPIs are achieved.
MINIMUM CRITERIA
  • Minimum 2 years of previous strategic media planning experience at an agency, publisher or related media business.
  • High proficiency in G Suite, Excel, Keynote, Powerpoint.
  • Experience in the following areas:
- Paid social activation
- Display advertising - Branded content
ITV strongly encourages applications for this role from disabled people and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee you’ll get to the next stage* (minimum criteria above).
KEY CRITERIA
  • Excellent communication skills: high aptitude for managing expectations.
  • Solutions oriented: propensity to solve matters rather than dwell on the problem at hand.
  • Authenticity, integrity & resiliency: takes pride and accountability for the work and possesses the ability to defend the work recommended.
  • Media confidence: articulating rationale for thinking both internally and to clients.
  • Informed: curious and interested in media industry news and literature.
  • Collaborative: happy to and willing to work with others to create the best result.
  • Energy: we’re looking for someone who can galvanise teams, ensure people keep to timings and are inspired to do good work.
  • Organised: much of this role is ensuring the business operates like a well oiled machine, so it’s important everything is managed efficiently.
  • Growth orientated: we want someone to spot new trends, identify competitor activity and look for opportunities - you will be a key part of making sure we grow the business.
  • Cultural relevance: ensures everything that we do is super targeted to the Gen Z market, emphasising our credibility and creating sales.
We're happy to discuss any support/personalisation you may need during our application & selection process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything... our email is talkingcareers(at)itv(dot)com. Find out more here: https://www(dot)itvjobs(dot)com/blog/joining-itv-with-a-disability.

Find out more about our benefits https://www(dot)tvjobs(dot)com/why-join-us/benefits
We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/life balance.
We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do. Find out more here: https://www(dot)tvjobs(dot)com/life-at-itv/itv-is-for-everyone.
*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Skills Required

  • Media Planning
  • Communication Skills
  • Problem Solving
  • Collaborative
  • Energetic
  • Organised

People who have worked with Woo by ITV