7 days ago
  • Level Mid Level
  • Professions Producer, Marketing Analyst, Photography Assistant, Project Manager, Videographer
  • Type Full Time
  • Location London, United Kingdom

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Description

Integrated Producer, Marketing

About ASOS

ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave and creative, and we live and breathe these in everything we do. With 75,000 product lines across Womenswear, Menswear, Footwear, Accessories, Jewellery and Beauty, we’re setting the pace in a worldwide fashion revolution. With around 2,500 new product lines being introduced each week, we’re ambitious and we know our stuff. We ship to 237 countries and have specific sites targeting the USA, France, Germany, Italy, Australia, Russia and China.

Marketing at ASOS

Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of insights and creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.
We reach our audience through various means and a breadth of tactics, from culturally relevant brand content in broad media, to pay-for-performance marketing targeting active shoppers. We utilize several measurement practices, including continual controlled experiments. Our marketing teams and activities align cross-functionally, leveraging shared cross-functional objectives to manage autonomous teams. Marketing at ASOS could be seen more like a set of activities and cross-functional resources with coordinated objectives and less like a discreet function. And, we strive to stay ahead of the curve when it comes to marketing best practices, fashion and creativity

The Role
This role is one which enables us to manage our creative production and project delivery process seamlessly at all stages from briefing to concept, execution to delivery. As a mid-weight Integrated Producer you’re expected to have solid expertise in both project management and production and will be responsible for taking the lead on medium size shoots and brand campaigns as well supporting the Senior IPs to deliver large, more complex briefs. You will be part of the Marketing Operations function, who lead by example on all things process and work together to continually optimise the efficiency within the wider 200-person Marketing department.

This role is one which enables us to manage our creative production and project delivery process seamlessly at all stages from briefing to concept, execution to delivery. As a mid-weight Integrated Producer you’re expected to have solid expertise in both project management and production and will be responsible for taking the lead on medium size shoots and brand campaigns as well supporting the Senior IPs to deliver large, more complex briefs. You will be part of the Marketing Operations function, who lead by example on all things process and work together to continually optimise the efficiency within the wider 200-person Marketing department. You will need a proven track record of producing shoots, small to medium scale [on location, studio and remote], managing multiple projects as well as exceptional planning, budgeting and communication skills. The Integrated Producer team are the glue that holds our multi-channel activations together, they are responsible for tightly managing a variety of internal and external interests and stakeholders to generate the best outcome.

The Integrated Producers also manage and support all operational requirements for their respective work streams, ensuring the right resources are booked at the right time, and the work is delivered on brief, on deadline and within budget.

Due to fast-paced nature of ASOS (and online retail), a calm and positive temperament is a must in this role as well as a flexible and adaptable approach. Finding change to your role, variety within your work and new direction for the business an exciting challenge, rather than overwhelming

Day-to-Day Responsibilities

Planning and Production

  • Manage the end-to-end process for assigned small to medium projects, everything from project management to production and creative output
  • Work with Senior IPs & Integrated Production Lead to understand and align on project strategy, ensure that deliverables are on time, on budget and meet/exceed KPIs
  • Managing and liaising with project teams across the Marketing department to ensure all stakeholders, internally & externally, are aware of key deadlines and projects are delivered to spec on time
  • Facilitating and managing creative production and the delivery of creative assets across assigned projects. Creative can include, but not limited to digital assets: social and on-site content, home page, video shoots, still life shoots, model shoots, moving image shoots, social assets, paid social assets and talent-led content.  Also supporting smaller production values or projects without production elements such as Trade or Proposition.

Budget & Process

  • Being financially and commercially minded: Constantly looking for the best cost-effective approaches in the day-to-day and can make sound commercial decisions.
  • Detailed budgeting and tracking for all productions, negotiating with freelancers and partners to get the best rates and ensuring efficiency is always at the core of your approach
  • Implementing processes that keep projects and workstreams functioning and moving in an efficient and effective way. Support the Senior IPs and IP Lead to constantly improve the planning and production processes, making recommendations to ensure efficiency and effectiveness is maintained at the highest level

Continuous improvement

  • Managing post project retros and making sure that all learnings are turned into actions which will be fed back into the processes of the department
  • Knowledge of latest technologies/techniques/creative partners ensuring the most effective means of production to reduce the need for manual requirements.
  • Broad knowledge of varied creative outputs and social channels including TikTok, Instagram, Snap, Pinterest, Facebook
  • Strive to always increase efficiency, through smarter ways of working

Benefits

There are loads of great things about working for ASOS, including:
  • Generous salary
  • Performance related bonus
  • Pension matching
  • Great development programmes
  • Amazing offices and great culture
  • 25 days holiday plus one extra day for your birthday
  • Subsidised gym and canteen
  • Huge staff discount and regular sample sales
  • Life Insurance, medical care, cycle to work scheme
  • And tonnes more…

Skills Required

  • Photography
  • Marketing
  • Digital Production
  • Shoot Production
  • Producing
  • Budget Control
  • Technology
  • Creative
  • Operations Support
  • Cost Management

People who have worked with ASOS