The NET-A-PORTER team is now seeking a talented Mobile Marketing Executive to join the team based in our offices in Shepherds Bush, West London. Reporting into the CRM Marketing Manager, you will be tasked with developing and executing best-in-class push notifications and delivering growth in app downloads. Experience of working in a fast-paced entrepreneurial environment with competing deadlines and priorities is essential.
Plan and manage the push calendar with a view on delivering localized, data-driven messages where possible.
Work closely with wider Brand Campaigns teams to also ensure the push calendar is aligned with cross-channel projects and key brand moments.
Spearhead initiatives that drive app downloads and usage of the app. Including the ability to get hands on with biddable channels such as Apple Search Ads.
Define mobile KPIs and provide weekly, monthly and quarterly insight of Push performance.
Work with the Retention Marketing Manager, Mobile App & Tech teams to deliver projects on the roadmap that benefit mobile marketing.
Set-up and test Push Notification campaigns using Responsys Push IO.
Manipulate data and target Push Notifications to key regions and customer segments.
Work with Responsys to ensure that push notification best practice is being followed.
Stay abreast of competitor mobile marketing activity, acquisition and retention.
Hands on experience with ASO and driving growth through organic/owned channels
Previous experience in paid search, paid social or programmatic advertising
Highly numerical and willing to use programs such as Excel to a high level
Strong understanding of mobile and app marketing best practice
Experience of working in a fast-moving environment with competing deadlines and priorities
Self-motivated and willing to go the extra mile
Ability to adapt and meet short deadlines
Excellent organizational skills and experience managing relationships with multiple stakeholders
Passionate about mobile
Here are just a few of the amazing perks you will receive as an employee at the YOOX NET-A-PORTER GROUP:
Our famous Staff discount
Exclusive staff sales
Season ticket loan or cycle to work scheme
Matched contribution pension
From the moment you walk through our doors and join the YOOX NET-A-PORTER GROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.
YOOX NET-A-PORTER GROUP is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
For further information: www.ynap.com | LinkedIn: YOOX NET-A-PORTER GROUP | Twitter: @YNAP | Instagram: @YNAP|