1 month ago
  • Level Mid Level
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

Description

DESCRIPTION

WHO WE ARE
VMLY&R London – creating connected brands
We harness creativity, technology and culture to create connected brands that drive value for our clients and impact the world.
We have over 7,000 employees in 40 countries worldwide, 65 Cannes Lions awarded to VML and Y&R in 2018, 41 Effies in 2017, the GUNN Report most awarded brand campaign in 2016 and we are number three on the Ad Age Agency A-List in 2018 (marking our third consecutive year in the top 10).
THE ROLE
To drive and administer the agency’s new business and marketing efforts in all areas.
Your time will be split between new business and marketing activities, although some weeks the split may lean more heavily to one side, depending on what’s going on.
The New Business and Marketing team actively seeks out company growth opportunities – gaining new clients, growing existing ones – and actively manages the Agency’s brand and reputation.
Members of the team should be engaged, friendly, forward thinking, confident team players and able to react quickly to any requests made across a variety of general projects and tasks.
New Business
  • Write and compile RFIs, RFPs and credentials
  • Aid in the development of chemistry/pitch background materials, including prospective client contact and business background research
  • Maintain up to date client and agency information which is ready to be used and or tailored for new business opportunities
  • Drive updates of case studies, films and reels
  • Work with the New Business Director to execute our prospecting strategy
  • Manage the external lead generation agency
  • Develop and implement the writing, design and production of materials and content for prospecting i.e. thought leadership, articles, emails, blogs, films
  • Update and maintain the new business database and management of our CRM programme
PR
  • Help develop editorial content, press releases and thought leadership
  • Create distribution strategy and distribute VMLY&R news and thought leadership
  • Assist with media briefings, special projects, content planning, etc.
Brand
  • Help implement the marketing plan
  • Create strategy / content for VMLY&R owned channels in line with overall business strategy
  • Monitor owned channels KPIs and drive optimization
  • Organize and write weekly / monthly employee communications
  • Support with speaking opportunity, sponsorship and events hosted by the agency
  • Create brand collateral – decks, boards, photographs, video, etc.
Admin responsibilities
  • Maintain strong relationship with the wider VMLY&R network
  • Research projects/tasks and creating essentials packs for senior management
  • Maintain comprehensive archive of all work, case studies, bios, press cuttings, etc.
  • Set up job numbers, raise purchase orders, deal with suppliers and new invoices

REQUIREMENTS

REQUIREMENTS
Required Skills
  • Excellent written and verbal communication skills
  • Highly collaborative team member
  • Ability to multitask and prioritise
  • Ability to work effectively with a variety of internal disciplines and business groups
  • Extreme attention to detail, willingness to ask questions and ability to follow up
  • Knowledge of the advertising industry, emerging trends and innovation
  • Will have a ‘whatever it takes’ attitude
Required Experience
Min 3-5 years’ experience working in a new business and marketing department in an agency with an emphasis on content development and distribution via digital delivery platforms. You will have an excellent understanding of how to put together RFIs, credentials documents and prepare for new business meetings.

BENEFITS

WHY WORK FOR VMLY&R?
  • Good prospects- If you work hard you could potentially move up into different departments within the agency.
  • A great opportunity to gain a foot in the door to a fun and dynamic industry.
  • Lots of talented people to meet and work with.
  • Lots of opportunities to help on different projects beyond the day to day admin role.
  • Supportive and friendly team.
  • Buzzy, fun atmosphere.
  • Good perks.
  • SOON TO BE based in a central location.
BENEFITS
  • 20 days’ holiday per calendar year, rising to 22 days after 2 years’ service and an additional 1 day per year up to a maximum of 25 thereafter
  • You will receive 3 additional discretionary days’ holiday to be taken between Christmas and New Year
  • Auto enrolment into the pension scheme after 3 months at 4% contribution. After one years service the company will match the contribution up to 5% upon request.
  • Private healthcare with BUPA after one year’s service
  • Group Income Protection at up to 75% of salary for up to 5 years
  • Life Assurance Cover at 4 times annual salary
OUR VALUES
VMLY&R is a passionately diverse employer. We really don't care much about your ethnicity, able-bodied-ness, who you love, who you worship or which toilet door you enter. We just want to work with genuinely good humans, who are kind and fun and enthusiastic and AMAZING at their jobs, and who want to do truly extraordinary work with us.

Skills Required

  • Marketing Management

People who have worked with VMLY&R