Paid Marketing Manager Job at Depop | The Dots
Job Expired
70 days ago
  • Level Mid Level
  • Professions Digital Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in New York and LA. We have more than 20 million registered users in 147 countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.
Our mission is to empower the next generation to transform fashion, and our team of nearly 200 people are dedicated to serving the needs of our global community.
We operate on three pillars:
  1. Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
  2. Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive.
  3. Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.
The Role
We are looking for a Paid Marketing Manager to join our world-class Growth team. Reporting to the Performance Marketing Senior Manager, the Paid Marketing Manager will accelerate our rapidly growing community of buyers and sellers by driving the day to day execution and optimisation of paid marketing activity mainly across acquisition and retention, but from time to time on brand and consideration too.
This person needs to be confident at exploring new ground breaking activations and be proactive in everything they do.
The Paid Marketing Manager will work on the formation and implementation of the digital marketing strategy. We are looking for someone innovative with attention to detail to ensure excellent execution of the paid marketing campaigns with a special focus on performance marketing social channels.
We are looking for someone that loves data and is data driven as this person will also be responsible for conducting in-depth analysis to optimise our activity, drive our test & learn plan forward and report back to the business on the impact of this activity.
We are also looking for a team player who loves collaborating cross-functionally as this role is in the centre of things and will work closely with brand, content, creative teams, and market reps.
This person will take ownership of selected paid marketing activity end-to-end including:
  • Own the performance of digital marketing activity for their market.
  • Communicate effectively with cross-functional teams.
  • Responsible for Media Plan compilation and execution.
  • Data exploration in order to further develop activity and troubleshoot any problems.
  • Manage our creative framework with a test-and-learn mindset.
  • Optimise all activity in order to meet growth marketing goals.
  • Own reporting of digital marketing for your market, covering the top and bottom-funnel KPI’s.
  • Develop processes in order to streamline cross-functional activity.
  • Seek and explore all new digital marketing opportunities.
  • Manage 3rd party agencies
  • Drive and further develop our testing plan.
  • Identify and communicate insights cross-functionally.
  • Passionate about performance and brand marketing and curious about new strategies and channels to build a digitally engaged audience.
  • Strong strategic mindset - you must be able to think big and small picture at the same time.
  • Advanced knowledge of all key social platforms is critical.
  • Love of all things data. Strong analytical capabilities and a Google Sheet / Excel /Looker user are a must.
  • Proactive and eager to learn attitude, with the capacity for independent initiative.
Big plus
  • Previous experience on App first businesses
  • Interested in Millennial and Gen-Z behaviours and attitudes
  • Go the extra mile with data - knowledge of SQL, Python, etc.
  • Experience across multiple brand and performance channels ( Social Networks, Video, Retargeting, PPC, Affiliate, etc).
  • Team management and development experience
  • Affinity for Depop and the streetwear/vintage/clothing world
  • Fluent in French and/or German
  • Learn and Grow: We want to give our people the opportunity to learn. We sponsor and run a myriad of programs, conferences and meet-ups to upskill our employees and enhance their journey with us, just ask!
  • Wellbeing: We care about our employees wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eyecare vouchers and a discounted gym membership at Nuffield Health.
  • Mental Health: Our employees mental health is a top priority. We offer subsidised counseling appointments with a qualified therapist through SelfSpace, we have trained mental health first aiders and we also run yoga, meditation and more.
  • Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees
  • Family life: We offer flexible working (based on the team you will be joining), generous maternity/paternity and parental leave policies which includes adoption and paid time off for fertility treatments. Also, all of our offices are dog-friendly! Do your best work with your best friend.
  • Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials such as quiz night, games night, movie night and more...we’ve taken this virtual for now!

Skills Required

  • Digital Marketing
  • Brand Marketing
  • Strategy
  • Media
  • Analytical Skills

People who have worked with Depop