We are looking for a Paid Media Executive to join our Digital Marketing team. Reporting to Senior Digital Marketing Executive to deliver the paid media marketing activity for our boohoo. com brand with a focus on paid social and retargeting. Acquire new customers and maximise performance of the existing customer base utilising prospecting and retargeting campaigns.
What you'll do as a Paid Media Executive…
Support the Paid Media team with the delivery of campaigns – from delivery, supplier relationship management, results, testing and improving efficiency.
You will be responsible for the day to day management of paid media campaigns, ensuring they are optimised at all times and meeting KPIs
Analysing performance and data to develop effective campaigns, regularly using Excel and problem-solving skills to optimise and drive the best performance for your campaigns
Point of contact for agency and suppliers day to day
Keeping on top of trends, liaising with internal teams to ensure coverage of key categories and products
Tracking and analysis of results from campaigns to identify potential opportunities for improvements
Daily, Weekly and Monthly monitoring, analysis and reporting of campaigns whilst providing feedback to line manager
Testing and monitoring ad copy/creative/bid management
Keeping up to date with industry updates, including new commercial opportunities from partners and social channels and presenting opportunities to line manager
Auditing and evaluating of accounts to ensure consistent best practise
Monthly budget management and invoice control
Being the point of contact for wider marketing team for any Paid Media opportunities or queries.
Work alongside creative and design teams to promote best practise for assets across each platform
What we want from the successful Paid Media Executive…
Educated to degree level or experience gained from a similar role and environment
Previous experience of working with paid/biddable channels and management platforms
Agency or in-house experience working on paid social/retargeting campaigns
Experience working on retail brands, preferably within the faction sector (desired)
Highly numerate and commercially aware
Strong analytical skills and the ability to manipulate data to produce meaningful information
Use of Google Analytics and Facebook Business Manager
Highly organised and process driven
Demonstrable customer-centric thinking
Self-motivated and enthusiastic approach to work
Ambitious, driven individual who excels in challenging environments
Team player, able to work with multiple business functions to achieve objectives
Ability to work to tight deadlines
What you'll get as a Paid Media Executive…
Competitive salary based on experience
SAYE share buying options
40% discount on all boohoo group stock
On site gym
The opportunity to work in a company that encourages engagement and growth!
The Company is committed to equality of opportunity for all applicants including those with criminal convictions. Basic Disclosure Information about criminal convictions may be requested to assist the selection process and will be taken into account only when the conviction is considered relevant to the position. A copy of this disclosure policy is available on request. By continuing with this application you are agreeing to comply with this company policy.