Paid Media Lead Job at LADbible Group | The Dots
27 days ago
  • Level Mid Level
  • Professions Social Media Strategist, PPC Manager
  • Type Full Time
  • Location London, United Kingdom

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This role sits within the Data, Intelligence & Planning unit at LADbible Group, reporting into the Head of Commercial Strategy.
We are looking for someone strategic and proactive, who can seek out opportunities within the business and put in place best in-class solutions to grow our business, as well as happy to get their hands dirty in supporting a small team.
What will you be doing?
Lead all aspects of paid media at LADbible Group, covering:
  • Content Marketing
  • B2B to our clients & agencies
  • B2C to our audience
  • Affiliates & E-commerce
  • Editorial & Content
Strategise and execute how Paid Media can better support each of these areas, on these platforms:
  • Facebook & Instagram
  • YouTube
  • Twitter
  • TikTok
  • Ensure LADbible Group’s approach is evolving over time while maintaining quality of delivery
  • Build relationships with clients and agencies
  • Educate internal teams on the capabilities of paid media and proactively work to develop these further
  • Manage the development and progression of the Paid Media team
  • Be commercially minded with an understanding of how Paid Media fits into wider commercial goals
  • Proactively explore new platforms and develop plans to utilise this in line with client needs
What do you need to have done before?
  • Proven paid media/ paid social planning and buying experience
  • Ideally have media agency experience, however we are open to client-side experience also
  • Be highly proficient in data analysis and presentation
  • Have a track record of delivering effective paid social strategies for clients
  • Ability to explain and obtain buy-in for complex strategies to clients
  • Been exposed to and created effectiveness strategies for clients
  • Have experience managing and developing a team
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.

Skills Required

  • Social Media
  • Strategy
  • PPC
  • Management

People who have worked with LADbible Group