Essence is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, L'Oreal, Nando's, BT, EE, Argos, Universal Pictures and the Financial Times. The agency is more than 1,700 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via offices in Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo and Toronto. Part of GroupM, Essence is majority-owned by WPP, the world’s leading creative transformation group.
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
The Paid Social Media Activation Executive is responsible for contributing to the execution of paid social media activity. This involves building strong platform knowledge and developing supplier relationships to support flawless delivery of testing plans & media plans via analysis, optimisation and campaign management. The Paid Social Media Activation Executive will develop their knowledge of different Biddable channels and platforms (as well as knowledge of reservation-based media buying) over time to achieve practitioner-level knowledge and skills across multiple channels, meaning flexible and adaptable working is at the core of this role.
Some of the things we’d like you to do:
Supporting with campaign launches across all relevant channels
Effective management support of campaigns, including daily campaign pacing, optimisation, and campaign hygiene
Contribute to the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Responsible for producing insightful reports, including data inputting and providing insightful commentary and recommendations for clients
Ensuring platform accounts are compliant with our defined best practices, and also contributing to the ongoing evolution of our best practice
Publishing requests for proposals (RFPs) for relevant channels. This may involve either sending them to clients, or potential clients getting in touch with proposals
Developing competencies across all Media Activation channels to attain a practitioner-level working knowledge of most areas within the first 12-18 months of the role
Interact effectively within your client team, and with the client & suppliers, receiving guidance as necessary to support your external communications work
Assist with internal data maintenance, issue identification and solution development that your team conducts
Bachelor’s degree in a Media/Advertising or a related field
Experience may be substituted for the education
Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
Adaptable and able to flex with changes in prioritisation to meet new or changed goals (including re. developing new skills)
Strong written and verbal communication skills
Strong organisational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
Concrete general knowledge of (and passion for) all areas of digital marketing and media
Good client relationship and management skills
Proven problem-solving skills and ability to think outside of the box for creative solutions
Proficiency in Microsoft Excel is desirable
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.