The role will oversee the end to end activation of partnership delivery including customer redemption journeys, marketing, customer services and technical deliverables.Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service will consist of long form and short form video built around five key content brands (Disney, Pixar, Marvel, Star Wars and National Geographic) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the launch and day to day operation of Disney+ across Europe and Africa, specifically focused on customer acquisition and retention, marketing, partnerships and synergy, content programming, research and analytics.
This role sits within the team spearheading the European roll out Disney+. Working alongside Commercial teams, it focuses on delivering best in class Disney+ partnership campaigns
The role is intensively collaborative in nature - working with several Disney+ stakeholders, wider TWDC business units as well as multiple external partners and agencies. The role will be responsible for ensuring our partners are effectively driving awareness of Disney+ as well as delivery of subscribers.
Day to day the role will work with partners/markets to ensure:Guidelines, IP usage and ways of working are clearly set out
Campaigns are thoroughly planned, well executed and reviewed
Innovative creative thinking and idea generation
Project Management: A key member of the team, this role will establish the approach for partner marketing and campaign activation for Disney+. Working with existing TWDC processes and developing new ones to enable Europe to efficiently produce through the line partnership campaigns; Leading meetings with local markets, clients and agencies, and ensuring all projects are delivered on time.
Managing Creative Assets: working with the global/EMEA brand, creative and legal teams to ensure promotional guidelines and approved assets are developed and delivered to partners across EMEA. Establishing processes and systems to best deliver these to our partners.
Client Servicing: Excellence in client servicing, helping build long term relationships with our largest strategic partners and delivering a seamless partner experience. This role requires someone who can work hand in hand with relevant teams, for example commercial, product and content to ensure the partnership(s) are successful and delivering against terms.
Brand guardian, creative and detail: This role requires a keen eye for detail, strong time-keeping and budget management to deliver professional, innovative and high-quality campaigns. The candidate will ultimately become a brand guardian for Disney+ and its respective Originals, ensuring all campaigns deliver on the brand strategy
Systems and Approvals: Intimate working knowledge of the various systems and campaign submission using tools such as; PAS, CBM guidelines, topline Legal policies, SAG fee participation.
Relationships: Strong external relationships (clients and agencies) and strong internal relationships; all marketing departments, legal, CBM, Technical Account Management, Affiliates.
Partner with US (NY and Burbank) teams to ensure European needs are understood and met. Strong communication/alignment is a must
Be the expert in cultural nuances, competitors and TWDC ecosystem in all European markets
Promote a test-and-learn culture to constantly find opportunities for growth and optimization
Flexible working style
Drive prioritisation and focus
Localize global/international plans and strategies for local success.
Work with the insights team to understand deeply the performance of partner campaigns as an acquisition tool, in order to refine approach and drive improvement
Demonstrated Experience in developing and delivering end to end marketing partnership campaigns
Demonstrated experience of stakeholder management at manager level across a matrix organisation
Preferable: Experience working within the Entertainment industry (TV, Studios or SVOD)
Experience of working across international markets preferable
Strategic thinker with strong communication skills
About Direct-to-Consumer and International:
Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney +, oversees all consumer-facing digital technology and products across the Company.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Ltd., which is part of a business segment we call Direct-to-Consumer and International.
The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.