5 days ago
  • Level Mid Level
  • Professions Digital Strategist, Content Coordinator
  • Type Full Time
  • Location London, United Kingdom

Description

INTRODUCTION
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
JOB PURPOSE
Reporting to the search and affiliate director, the performance media coordinator will manage programmatic campaigns within our regional teams including budgets, strategy and reporting. This role is also responsible for ensuring the campaign calendar is executed across both online and offline channels. This is a key role within the wider media planning and buying department.
RESPONSIBILITIES
  • Evaluate and develop our marketing technology relationships
  • Use data to make cross channel recommendations
  • Take ownership of the marketing calendar, ensuring all campaigns are supported correctly
  • Work with the creative teams to establish and maintain streamlined processes
  • Create a test and learn approach
  • Identify and capitalise on opportunities within the luxury industry
  • Establish relationships with internal and external partners
PERSONAL PROFILE
  • 2+ years marketing/media experience (international competency)
  • Degree level qualification, 2:1 and above
  • Must be resourceful and highly organised – ability to learn and work independently
  • Excellent communication, writing and analytical skills (keynote, excel, etc)
  • Knowledge of the marketing technology field
  • Experienced user of google analytics
MEASURES OF SUCCESS
  • Successful management of budgets
  • Meeting and evaluating all relevant performance metrics
  • Successful implementation of global strategy at regional level
  • Strong relationship building with key internal and external partners
  • Displaying ambassadorial qualities on behalf of the team, department and brand

Skills Required

  • Digital Strategies
  • Content Coordination

Closing Date

14th April 2019

People who have worked with Burberry