Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.
We are currently seeking a Press Officer who will report to the WW Franchise, Wholesale and Licensing Communications Director based in our central London offices.
The Press Officer will support the WW Franchise, Wholesale and Licensing Communication Director in executing the Marketing and Communication strategy for the house across our Franchise markets *Russia/Dubai/Turkey, licensing products *eyewear and perfume and wholesale accounts *WW department stores. Through effective partnership with the global sales teams, develop and nurture relationships with partners and magazines to ensure needs are represented and marketing assets and events are delivered to the highest standard.
Assist the WW Franchise, Wholesale and Licensing Communication Director in order to implement effective marketing and communication strategies aligned to the HQ’s: this includes PR, advertising, events and CMR
As a brand ambassador, building and nurturing excellent relationships with franchise and wholesale accounts, in order to fully understand and represent their press and marketing needs within the organisation
Partner with the inhouse Digital team, to implement key digital marketing activities across social channels for wholesale and franchisees
Support with marketing asset production aligned to commercial needs
Increase brand awareness and exposure within our franchise markets, both by qualitative and quantitative presence in press
First point of contact for wholesale accounts and franchise markets, providing support in the management of all day to day marketing, event and communication activities
You will be responsible for briefing franchise partners and wholesale partners on PR launches, pitching to press main news stories
You will be Liaising internally and with external PR agencies and assist with sample movements where necessary
You will most likely be required to travel extensively
Your Skills and Experience:
Previous experience working within a Marketing role, managing client accounts
Previous experience working within a Marketing and Communication environment for a Fashion brand (preferable)
Excellent networking, communication and interpersonal skills with the ability to build and maintain relationships
Excellent English writing skills
Innovative and entrepreneurial with an ability to effectively influence
Passionate, positive and highly motivated with a ‘can-do' attitude to problems
Excellent attention to detail
Team player is essential
Educated to degree level in a related field desirable
Able to effectively prioritise and work independently
This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.