At Coursera, our Marketing and Communications team is responsible for brand development, product marketing, PR, and acquisition and retention marketing for learners, enterprises, and university partners. We’re looking for a Regional Marketing Lead for Europe and the Middle East who can help us empower our enterprise customers to attract, retain, and grow talented employees by providing them with access to the world’s best career-relevant online education.
You will work with the Global Demand Generation Team and EMEA Sales Leadership to drive business growth by generating leads and sales pipeline via multiple marketing channels. You have strong organizational and project management skills, a data-driven approach, a keen eye for detail, and the ability to confidently design and execute in-person and online events and digital campaigns You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.
Key Areas of Responsibility:
Develop and get buy-in for regional marketing strategy/programs and collaborate with global marketing and sales leadership teams while representing the needs of the regional market
Build, execute, and optimize campaigns to drive engagement with prospects via conferences, workshops, online events, web properties, email marketing and content marketing
Achieve targets for quarterly marketing qualified leads and sales accepted opportunities and lead initiatives to optimize the performance of the marketing/sales funnel
Work closely with sales development leaders to optimize follow-up of inbound leads and support outbound marketing campaigns with compelling messaging and offers
5+ years leading B2B marketing campaigns and programs in a fast-growth environment
Successful track record managing, multi-channel initiatives including events, webinars, email, and paid media campaigns
Expertise working cross-functionally in a distributed organization to plan, build and execute complex campaigns and programs
Hands-on experience building workflows in marketing automation software. Marketo experience preferred.
Hands-on experience building campaigns and funnel reports in CRM/analytics software. Salesforce.com experience preferred.
Exceptional organizational skills and great attention to detail
Exceptional verbal and written communication skills
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.