Meta Reality Labs is looking for a highly talented marketer to take on the role of Retail Channel Marketing Executive for the UK. This new, exciting, and important role will be responsible for driving our Retail channel marketing execution and coordinating channel activities for Meta Quest at retail. The role will report into the Retail Channel Marketing Manager for the UK.
The Retail Channel Marketing Executive will support in executing campaigns and programs in store and online, reviewing performance, supporting our Retail partners whilst continually improving our toolset and processes to meet our goals.
Manage and implement campaigns and activities across retailers ensuring our assets meet brand standards and is in service of overall Meta strategy
Coordinate and manage marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners
Work with our retail partners for approval on fixtures, temporary displays, staff training and education
Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)
Build and manage a calendar of activity, gathering input from key stakeholder teams
Track marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
Identify new processes and opportunities to ensure consistency and business optimization
Provide analysis of the UK retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns