19 days ago
  • Level Mid Level
  • Professions Marketing Strategist, Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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Description

QVC is so much more than a retailer. It’s a broadcast network. It’s an ecommerce leader. And it’s a great place to work! Come discover why QVC is like no other business in the world. Be part of a team that’s reimagining shopping, entertainment and social as one.
Job Description Details
Due to growth and investment in Performance and Retention Marketing here at QVC, we’re looking for a Retention Marketing Specialist to join our growing team, based in our commerce and media centre in Chiswick Park, West London.
You will be an expert in your field, developing engaging campaigns to retain new and existing customers.  You will work closely with our Performance Specialists and Digital Store teams to drive progress and grow an increasingly loyal customer base.
In this role you will be responsible for:
  • Developing, planning, executing and controlling Retention Marketing Activities within a key area of the Customer Life Stage (Lead Generation, New Name Retention, Loyalty / Existing Customer Retention, Churn Prevention & Reactivation)
  • Developing weekly and monthly goals within a key area (Lead Generation, Data Capture, New Name Retention, Existing Customer Retention, Churn Prevention and Reactivation) and set up campaigns to drive and improve results on an ongoing basis.
  • Driving insights to deliver new areas of opportunity for the business
  • Creating Campaigns to engage and retain customers
Skills Knowledge and Experience:
  • Experience in Retention Marketing both digital and direct.
  • Proven success in driving profitable sales and customer development.
  • Very good technical knowledge Retention Marketing Tools (e.g. Campaign Management Tools, Marketing Automation, Machine Learning)
  • Strong analytical skills as well as the ability to present complex issues in a customizable way
  • Proven ability to work on different levels up to executive level and to work in an international environment with teams in different markets
  • Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders
About QVC, Inc
QVC, Inc., exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers on 14 broadcast networks reaching approximately 370 million homes, seven websites, and 220 social pages.

Skills Required

  • Marketing
  • Strategy
  • Marketing Management
  • Marketing Strategy

People who have worked with QVC UK