13 days ago
  • Level Mid Level
  • Professions Digital Marketing Manager, PPC Manager
  • Type Full Time
  • Location London, United Kingdom

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Description

Description
The role:
We are looking for a SEM Manager with a proven track record in Paid Search to support managing the performance marketing campaigns for Farfetch. This is a great opportunity to join our fast-growing and diverse digital team at a stage where you can really make a difference.
As a SEM Manager within the Paid Search team, you will play a key role in the day-to-day optimisation of paid search campaigns to drive performance in line with ROI targets. You will as well as support our long term initiatives (attribution models testing, reporting, optimization of LTV, CAC, etc) in relationship with data science, analytics and BI teams, and ensure those long term projects are delivering added value to Farfetch's customer acquisition activities.
What you'll do:
  • Manage large Paid Search campaigns (Adwords, Bing ) spanning multiple markets and languages, from conception to execution
  • Work with a team of developers to automate marketing processes and scale up our campaigns (Adwords scripts, in-house solutions,)
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve profitable growth in Paid Search campaigns
  • Update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise all campaigns
  • In charge of updating our internal bidding solution COS targets in light of analysis and reports
  • Support data science, analytics and BI teams
  • Drive independent optimisation plans through analysis of data sets
  • Adopt a continual 'test and learn' approach to all performance marketing activities
  • Assist with all other Performance Marketing projects as necessary
Who you are:
  • Demonstrate a passion for eCommerce marketing with few years' experience in Paid Search.
  • Proven track record of running successful Paid Search campaigns (from conception to execution)
  • You will have analytical experience in a commercial context, being an expert in SQL, BigQuery and Excel (experience with Python/R would also be a bonus but not essential)
  • Relentless attention and focus on the detail
  • Exceptional problem solving, quantitative and analytical skills with practical experience
  • Ability to analyse and draw insights from large data sets
  • The ability to clearly articulate complex challenges and solutions
  • Excellent verbal and written communication skills
  • A flexible, approachable attitude
  • Ability to work to deadlines in a fast-paced environment
  • A dedicated team player

Skills Required

  • Paid Media

People who have worked with Farfetch