As a SEM Manager within the Paid Search team, you will play a key role in the day-to-day optimisation of paid search campaigns to drive performance in line with ROI targets.
You will as well as support our long term initiatives (attribution models testing, reporting, optimization of LTV, CAC, etc) in relationship with data science, analytics and BI teams, and ensure those long term projects are delivering added value to Farfetch's customer acquisition activities.
Manage large Paid Search campaigns (Adwords, Bing ) spanning multiple markets and languages, from conception to execution
Work with a team of developers to automate marketing processes and scale up our campaigns (Adwords scripts, in-house solutions,)
Execute tests, collect and analyse data, identify trends and insights in order to achieve profitable growth in Paid Search campaigns
Update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise all campaigns
In charge of updating our internal bidding solution COS targets in light of analysis and reports
Support data science, analytics and BI teams
Drive independent optimisation plans through analysis of data sets
Adopt a continual 'test and learn' approach to all performance marketing activities
Assist with all other Performance Marketing projects as necessary
Demonstrate a passion for eCommerce marketing with few years' experience in Paid Search.
Proven track record of running successful Paid Search campaigns (from conception to execution)
You will have analytical experience in a commercial context, being an expert in SQL, BigQuery and Excel (experience with Python/R would also be a bonus but not essential)
Relentless attention and focus on the detail
Exceptional problem solving, quantitative and analytical skills with practical experience
Ability to analyse and draw insights from large data sets
The ability to clearly articulate complex challenges and solutions
Excellent verbal and written communication skills
A flexible, approachable attitude
Ability to work to deadlines in a fast-paced environment
A dedicated team player