Senior Activation Marketing Manager, UK Job at Depop | The Dots
Job Expired
2 months ago
  • Level Senior
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in Manchester, New York, Los Angeles and Sydney. We have over 20 million registered users in 147 countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.

Our mission is to empower the next generation to transform fashion, and our team of nearly 200 people are dedicated to serving the needs of our global community.
We operate on three pillars:
  1. Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
  2. Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive.
  3. Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.
In June 2019, Depop took a significant next step in achieving its ambitious goals, raising a substantial Series C funding round of $50m from a world-class investor: General Atlantic (previous investments include Airbnb, Alibaba, Buzzfeed, Delivery Hero, Facebook, Klarna, Slack, Snapchat and Uber).

The Role
We’re looking for a Senior Activation Marketing Manager in our London team, to manage the planning and execution of our "always-on" marketing calendar to expand Depop’s presence across the UK and continue to drive our differentiation in the market. This role reports to the Head of Marketing, UK and will be instrumental in planning, prioritising, researching, budgeting and market performance tracking.

As our Senior Activation Marketing Manager UK, you’ll have the scope to shape our UK “always on” marketing initiatives and drive expansion in our home market (the largest market for Depop), engaging both our buyers and sellers, whilst working with a set of talented, ambitious people with experience from a number of top-tier tech and fashion companies.

The role offers an unrivalled opportunity to work in one of the fastest growing start-ups to really stretch and test your marketing skill-set against one of the world's most demanding audiences.

  • Own the UK growth and retention targets & lead the UK marketing strategy & channel execution for our trading calendar to increase our audience penetration and retain existing consumers - monitoring and leveraging key moments for both buyers & sellers.
  • Build and own market performance tracking, leveraging the data to support decisions on the types of engagements and budget to increase brand awareness, new sign-ups, listings, sales and/or community engagement.
  • Develop a strong regular connection with our community, tapping into key cultural moments relevant to both our buyers and sellers and UK specific audience needs, to set the agenda for our local and global trading calendars.
  • Manage full life-cycle of campaigns and initiatives for our Seller Marketing programs, including facilitating production of assets (liaising with the Studio team) as well as supporting on execution of events, pop ups, exhibits, takeovers, etc.
  • Be the UK Champion for growth marketing - ensure alignment of regional activities with the growth marketing strategy working closely with our X-functional teams in global to optimise our core owned channels.

Must have...
  • Proven experience managing and executing Marketing strategy for the UK market (5-8 years' ideally)
  • Experience in Gen Z marketing
  • Demonstrable understanding of different marketing levers that can be used to drive growth within the UK market
  • Ability to self-serve and leverage data (qualitative and quantitative) to back up assumptions and influence plans
  • Ability to work as part of a growing entrepreneurial team and take the lead on projects in a fast paced, dynamic environment
  • Strong business/commercial mindset and structured thinking

Nice to have...
  • Previous work experience in a marketplace / fashion / tech company
  • Previous work experience marketing a community first product/platform/business
  • Experience working cross functionally in a matrix organisation, working with the global brand in house teams and external agencies as well as channel functions.
  • Experience working with small teams and big activation projects

About you:
  • Excellent organisation skills in managing projects and budgets
  • Entrepreneurial, independent, and self-directed person with hunger to grow
  • Excellent communicator, mindful of deadlines, details and global/local relevance of campaign distribution
  • Marketing mindset, with an understanding of what drives the desired outcome while furthering the core brand values
  • Act as brand ambassador, consistently connecting and networking with relevant people/brands for future opportunities
  • Core knowledge of excel / word / ppt, strong in the analytical side of marketing activities
  • A love for fashion, design and all things creative
  • A “no job is too small” attitude and team player

Depop offers the opportunity to work in one of the UK's fastest-growing scale-ups, with a vibrant and diverse group of people, building a product we all deeply care about, in addition to:
Learn and Grow: We sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us, just ask! Wellbeing: We care about wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eye-care vouchers and a discounted gym membership. Mental Health: Mental health is a top priority for Depop. We offer subsidised counselling appointments through SelfSpace, have mental health first aiders and also run yoga, meditation and more. Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism, and sabbaticals for our long-serving employees. Family life: We offer flexible working (based on your team), generous parental leave policies, and, all of our offices are dog-friendly! Financial: We match up to 6 percent on your pension based on qualified earnings and have retail discounts from benefithub. Fun: We love to celebrate our successes at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties. We also host internal employee socials such as quiz night, games night, movie night and more.
Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equality and Diversity Monitoring
Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Depop recognises the benefits of a diverse workforce which reflects the wider population and welcomes applications from all sections of the community. Under the Equality Act (2010), Depop must demonstrate that their recruitment processes are fair and that we are not discriminating against or disadvantaging anyone because of their age, disability, gender reassignment status, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We need to ask applicants some questions to make sure that no one is being unfairly discriminated against or disadvantaged.

We collect this information only for anonymised monitoring purposes to help the organisation look at the profile of individuals who apply, are shortlisted for and appointed to each vacancy. In this way, we can check that we are complying with the Equality Act (2010).

Skills Required

  • Marketing

People who have worked with Depop