TOG is looking for an organised, dynamic and creative individual to deliver the brand PR & marketing strategy for TOG, leading all tactical executions. This person needs extensive experience in PR/Comms as they will be managing the PR agency day to day and experience is also required in running ATL advertising campaigns, media planning, budget allocation and associated media and creative agencies. This person will need to drive and manage all brand partnerships – developing strategic alliances to both maximise coverage for TOG on partner channels and also driving traffic of key influencers into TOG buildings to drive relevant WOM and incremental product sales. They will be working closely with all business stakeholders, to ensure all content represents the brand correctly. They will also ensure all brand ideas have scope on a digital platform to ensure all elements of brand activities are fully integrated digitally.
Execute the brands marketing strategy through a thorough understanding of the brand vision and its member base and continually driving new ideas and taking ownership of brand projects to deliver successful outcomes.
Drive the organisation’s brand and consumer PR strategy and continually looking for new opportunities to effectively target relevant consumer groups through the right media channels in order to drive brand awareness and sales.
Day to day management of the PR agency in terms of storytelling, media targets and brand narrative etc. Ensure brand messaging is both aspirational but also commercial. Co-ordinate all press events with the agency.
Drive and manage all brand partnerships – develop strategic alliances to both maximise coverage for TOG on partner channels, ensuring brand message is impactful and consistent and also driving traffic of key influencers into TOG buildings to drive relevant WOM and incremental product sales.
Plan and execute all brand advertising & manage ATL advertising campaigns with media and creative ad agency partner.
Work closely with creative and digital team, to ensure all content represents the brand correctly.
Manage social media content manager and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone, and support them to drive high quality engaged fan bases.
Identify TOG members to collaborate with for all channels – being the member contact for all member brand activity and owning the communications channel.
Drive and develop relevant in-building initiatives and brand partnerships with external partners and internal brand partners including Caravan and Manor.
Ensure all brand ideas have scope on a digital platform and ensure the digital team is involved and engaged in brand activities to ensure all elements of brand activities are fully integrated digitally and deliver for both platforms.
Effectively liaise with internal stakeholders and external agencies to ensure efficient and timely implementation of all brand marketing and PR activities.
Regular reporting on the effectiveness of campaigns and tactical activities – Advertising, Brand Marketing, partnership and PR campaigns, utilising both qualitative and quantitative feedback.
Develop and execute a strong building opening social & PR programme to support the aggressive building opening plans – this should entail both brand profiling and traffic/sales driving tactics.
Develop and oversight of all consumer touchpoints including building signage and in building collateral – ensuring that all touchpoints are always on brand and supports all stakeholders in delivering business and building needs
Develop branded merchandise that reflects the brand’s aspirations and has real value and purpose
Develop a simple but effective process that connects the building teams to the marketing teams to ensure support and guidance is available and given when needed.