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12 days ago
  • Level Senior
  • Professions Strategy, Marketing
  • Type Full Time
  • Location London, United Kingdom
Senior Brand Strategistjones knowles ritchie


Hello! We are jones knowles ritchie.
We’re an award-winning global design agency who believe in the power of design to help brands grow. By amplifying and celebrating what makes brands unique, we help them get noticed and chosen.
We work for some of the most famous brands in the world out of our studios in London, New York, Singapore and Shanghai. We are 25 years young and proudly independent.

The Role

We are looking for a Senior Brand Strategist to join our growing Strategy Team in London. You will be able to work on a variety of clients and brands, looking to unlock fresh opportunity via the power of charisma by design.This is a key role in the agency, working closely with Account teams, Design teams and clients with ownership of projects.

Key Responsibilities

  • Delivers conclusions to clients based on design, consumer trends, and academic thought
  • Uses visual semiotics and cultural codes to define and deliver current and future needs of a brand
  • Articulates the positioning of the brand, its personality, tone of voice and design behaviour in context of the direct competitive set giving inspiration beyond category and culture to unlock new opportunities
  • Works proactively with Account lead to fully understand the brand context and issues
  • Constantly seeks new ways to provide insight based provocation to clients to identify opportunities for growth
  • Inspires big ideas and key thoughts that can unlock the charisma of a brand
  • Creates, develops and refines strategic tools in response to client and creative needs
  • Coaches the Account and Design teams to evaluate creative work against the brief
  • Facilitates and moderates workshops and creative programmes
  • Anticipates brand and consumer needs to deliver fresh ideas and provocation to senior clients, brand teams and internally at jkr
  • Leads a client partnership mentality – both with Marketing and Insight teams


The ideal candidate will have the ability to influence senior-level thinking and to confidently lead cross-functional teams.
You could have a background in Design, Strategy or Account Management but will have definitely have an eye for great design.
Experience of managing large scale and complex projects is required along with experience of FMCG sector.

Skills Required

  • Strategy
  • Marketing