The Senior Digital Content Manager will be passionate about digital content with rich experience in planning and executing creative, yet commercial, online activations and campaigns. You will think innovatively to provide an enriched customer experience that both educates and entertains until the point of purchase.
Reporting to the Head of Digital Content, you will successfully drive the content strategy across all digital touchpoints for both BAU areas of the site and new product campaigns, whilst supporting in broader digital projects enhance our virtual offering.
In the role, you will be key to aligning internal stakeholder teams to ensure the customer interacts with pertitent, engaging content that aligns with business objectives and ultimately drives trade.
Partner with the NA eCommerce Co-ordinator on creating NPD trackers for all new launches, updating twice weekly for all relevant markets. Feedback any key findings to wider teams, providing actionable recommendations
Managing and developing the Digital Content team providing clear guidance, proactive coaching and support across all projects and BAU activity
Oversee the running of the global digital content function – the creative and commercial content for BAU and new campaign launches, as well as strategic digital projects
Develop and maintain the 360 content calendar and strategy across all digital touchpoints to align the narrative for each campaign to deliver an exciting, streamlined content plan that delivers high engagement and successful trade
Lead in the creative ideation and execution for new campaigns, product launches, and brand equity moments achieving high customer engagement, and conversion, through innovative digital activations
Oversee the end to end creation of new pages and functionalities by working across functions to develop highly engaging, experiences to enhance the customer journey
Manage the BAU and day-to-day running of all onsite content from homepage, PDPs, PLPs and content pages to ensure they align with trade and marketing initiatives
Support on building out the content and online marketing strategies behind key digital projects, whilst project managing the build and execution
Establish effective working relationships with internal partners across the digital, creative, marketing and technology teams to efficiently deliver an enriched customer experience across all digital touchpoints
Liaise with Tech to identify new opportunities for content enhancements – both for the customer and team productivity – are captured within the roadmap to allow for significant advances in content presentation and efficient in resourcing content creation
Proactively use data to drive decisions to optimise future content placements, briefs and work reactively to ensure continued high performance
Constantly seek to improve team and stakeholder processes to drive efficiency and ensure all go live deadlines are met
Extensive experience within a digital and a strong focus on content and marketing is a must
Experience working with creative, marketing and technology teams
Experience managing a multi-skilled team
Comfortable working in a fast-paced, continually adapting environment with multiple moving projects and targets
Thinks both highly creatively and commercially with an innovative flare
Highly organised, with attention to detail and strong project management skills
Genuine, patient, malleable, enthusiastic and positive attitude
Eager to learn and values continued self-development and the development of others
Preferably experienced working in luxury online retail
Experience with CMS platforms a plus
We win together as a team, supporting and developing each other through our careers. We embrace the challenge and work in an incredibly fast paced environment with high expectations set by the business, shaking it up with our creative lead, Charlotte Tilbury as we revolutionise the beauty industry. We love what we do, and we support each other while we share the magic with the world.