11 days ago
  • Level Senior
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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Apple Retail is where the best of Apple comes together - our products, services and programmes - both online and in our physical stores. People love Apple Retail not only for our great people, products and spaces, but also our great affordability programmes such as our Trade-In and Monthly Instalment programmes. These initiatives make it possible for more people to become owners. For our service programmes including Apple Care +, Genius Bar and Today At Apple, and for our phenomenal digital experiences such as online store, Apple Store App and Online Personal Sessions. Our product launches remain one of the key events in the calendar for our many customers, and no where does that come to life more than in Retail! The EMEIA Senior Manager for Campaigns and Markets is responsible for making sure our customers know about Apple Retail and the reasons to buy directly from Apple. They will work with our WW teams on global campaigns and product launches in EMEIA, lead locally driven campaigns such as new store openings and work with the regions to ensure people understand and take advantage of Retail’s role and presence! Does this sound like it could be you?

Key Qualifications

  • A validated leader and manager, able to attract, lead and develop a multi-disciplinary team of top performers. You are seen and valued as a leader by your peers in other disciplines such as product, technology, operations, strategy and finance.
  • Operationally strong, highly-organised with phenomenal attention to detail. Adept at managing project plans, priorities, work-back schedules, budgets, issue-tracking and status reports across multiple work streams.
  • An expert marketeer, with deep expertise from insight and strategy, to programme management and execution. Up to speed with the latest marketing practices, from performance marketing and demand generation, to social and influencer marketing.
  • Great at partnering and influencing the most senior of leaders on matters of critical significance, such as how we enter new markets, what customers and markets to invest in and the strategies, tactics and partners to go to market with. Skilled at building, crafting, and delivering great presentations and business cases.
  • Significant experience leading marketing teams from strategy to execution across different channels including digital (web and mobile), print, and social
  • Experience working in complex and fast-paced organisations, on multi-market projects
  • Successfully led cross-functional projects working successfully with multiple business partners
  • Excellent written, verbal and interpersonal communication skills


Work with WW Retail Marketing to ensure market-fit and executional excellence of global marketing initiatives. Develop and run a high-performing multi-disciplinary team able to respond in near real-time to changes in the PoR based on global responses to market conditions. Work with other marketing teams at Apple across the region - Marcom, PR, product marketing, EDU, Business, Services - to ensure Retail is both contributing to and benefiting from Apple’s wider marketing efforts. Own the EMEIA campaign and marketing team to develop specific market insights, strategies and focus areas based on a deep understanding of those markets including the competitive landscape and consumer trends. Sit on the senior director’s leadership team and represent all of Retail Marketing in key GRS connection points, including deputising for the Snr. Director when needed. Lead the team to deliver successful new store and new country openings for Retail. Ensure operational excellence, attention to detail, and clear and timely reporting of plans, progress and performance of marketing programmes. Drive marketing innovation to reach customers as our portfolio of products and services continues to get more complex and our markets more diverse and mature. Develop compelling and clear marketing and creative launch briefs that reflect the business, product, and customer needs.

Additional Requirements

  • Experience marketing in, or through retail is a plus.
  • Excellent written and spoken English skills a requirement.

Skills Required

  • Marketing Management

People who have worked with Apple