4 days ago
  • Level Mid Level
  • Professions Communications Manager, Project Manager
  • Type Full Time
  • Location London, United Kingdom
Senior Manager, Consumer InsightUniversal Music UK


Main purpose of role

A truly exciting role leading strategic research projects for multiple stakeholders across the UMG business – with focus ranging from commercial areas to marketing strategy. The candidate will be responsible across all elements of the project - from project design and analysis right through to the delivery of reports. This role will be hands on when it comes to data, however key to success will be the ability to turn the data in to meaningful and strategic recommendations the business can action.
Becoming part of an ‘in-house consultancy’ means ability to build relationships with senior stakeholders is paramount to success along with turning business questions in to actionable research projects. The key to success will be dictated by the individual’s ability to turn a range of information in to a succinct and clear strategy which can then be communicated back.
As a global role, a key objective will be communicating our research to both central and local market stakeholders around the globe. The candidate will need to be a natural presenter and be able to engage a range of different audiences throughout the business.
We are looking for a candidate who is comfortable blending a range of research methodologies to provide the most actionable research (including quantitative, qualitative and large internal data sets). Some recent projects include:
  • What is the role of the music video in a streaming world and how is consumer preference for video content changing?
  • What is the opportunity for continued growth in the streaming market, where are the opportunities and which streaming services are best place to continue growth?
  • How is voice activation changing the music industry, what do we perceive to be the challenges and opportunities for us as a business whilst this space evolves?
This is a truly exciting role that delivers important strategic direction to the business. We’re looking for someone who can bring new ideas and creativity to an already dynamic and successful team.

Person specification

  • Proven experience in consumer insight.
  • Comfortable with multi-methodology studies. Strong quantitative research skills are a must but will need to be confident running qualitative research also. Any experience with large datasets also a plus.
  • Good experience working on large scale strategic projects and international research.
  • A proven track record of turning data in to strategic recommendations which the business can action. 
  • Be confident taking briefs from stakeholders and have ability to turn broad business questions in to strategic research projects.
  • Strong communication skills are essential, accomplished presenter and be able to command a room of senior people. 
  • Proven client management skills are a must, be able to meet with senior stakeholders and hold high level discussions.
  • Be commercially savvy and understand the impact research can have on our business strategy.
  • Ability to develop good looking and exciting story led deliverables.
  • Keen interest in the music industry and demonstrate passion for the category. 
  • Willing to travel.
  • Industry experience desired but not essential. Entertainment industry experience preferable.

Diversity and inclusion

Universal Music is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age.


The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

Skills Required

  • Communication
  • Management
  • Project Management

People who have worked with Universal Music UK