10 days ago
  • Level Senior
  • Professions Marketing Strategist, Software Engineer
  • Type Full Time
  • Location London, United Kingdom

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Description

Expedia Group is one of the largest online travel companies in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands. Collectively, our brands cover virtually every aspect of researching, planning, and booking travel. The Expedia Group portfolio serves both leisure and business travelers alike!
The Travel Partners Group (TPG) is responsible for building and developing relationships with hotels around the world, to constantly align our product offering to our customers’ demand. With more than 240,000 hotels worldwide, TPG is driving innovation in the development and management of a highly complex and fast-moving inventory.
Global Partner Marketing (GPM) is a newly formed organization that brings together what were formerly disparate B2B channel marketing functions (email, web, social, and events) into a single entity supported by an in-house creative team.
We’re looking for a Sr. Marketing Infrastructure & Automation Engineer to be part of a rapidly growing marketing infrastructure and automation team within GPM.
We’re progressing from “start-up” mode, aggressively building out our team with results-oriented goals to build a world class B2B marketing org that will drive the GPM goals of:
  • Acquisition – adding new hotel partners
  • Engagement – deepening the relationship we have with existing hotel partners
  • Satisfaction – keeping hotel partners happy
  • Efficiency – reducing the sales cycle and taking on tasks to give time back to our sales force (Market Management)
What You Will Do:
This person will require solid experience in marketing tools and demonstrated automation capabilities with solutions such as Marketo and Salesforce to create/configure the following deliverables:
  • Connected Integrations with third party solutions
  • Functional utilities that provide point solutions to scale our operations
  • Automated customer journeys including promotional and transactional emails in an omni-channel experience
  • Programming of business rules and marketing triggers
  • Personalization (use of tokens, snippets, velocity scripting, and custom data)
  • Data ingestion / manipulation / augmentation / reporting
What You Bring:
  • Bachelor’s degree or equivalent experience in marketing or development related field
  • 10+ years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels and drive operational efficiencies
  • Demonstrable skills with Marketo or other marketing automation solutions (Pardot, HubSpot, Eloqua, Unica, etc.) as well as sales CRM such as Salesforce
A wealth of developer experience with:
  • Server-side scripting (PHP – preferred)
  • Databases and query languages (SQL)
  • Restful APIs (consuming and creating)
  • AWS (EC2, ELB, RDS, S3)
  • Client-side scripting (Ajax/JQuery/Javascript)
  • Shell and command language (Bash)
  • Ability to take marketing concepts/requirements and translate them into functional specifications for developers and Salesforce admins
  • Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc
  • Must be able to self-direct and motivate, working independently with little oversight
  • Evident understanding and practice of agile methods including use of sprints, backlog, user stories
  • Ability to personally leverage API connections between connected systems from provisioning to execution to reporting of outcomes
Why Join Us:
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization

Skills Required

  • Marketing Strategy
  • Software Development
  • Engineering

People who have worked with Expedia Group