10 days ago
  • Level Senior
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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“Alexa, what can you do?” The Alexa International team is looking for a customer-obsessed strategic thinker to help customers discover just how Alexa can entertain, inform and assist them in their day to day lives. This role is critical to the ongoing success of Amazon’s pioneering voice product and is a unique opportunity to join a Marketing team to help shape the way our users live. You will oversee the creation of a lifecycle management framework to engage, retain and reactivate Alexa customers through our Marketing and Feature Awareness channels in EU. This will include diving into customer segmentation and developing a strategy to optimize performance of the traffic levers available to us. This role will partner closely with the Amazon Echo Marketing team as well as with the local country teams and domain teams, to develop a data-driven Feature Awareness and Customer Engagement Lifecycle strategy. You will receive regular exposure to senior stakeholders and must be comfortable influencing their thinking through your thought leadership. You will also be a creative thinker, coming up with innovative new ways to educate customers about how to get the most out of Alexa, balancing resource required to create a new channel with clear ROI analysis. Key responsibilities:
  • Marketing strategy to optimize customer engagement and feature adoption through varius marketing and on-device channels
  • Devises framework to engage, retain and reactivate Alexa customers
  • Sets international engagement goals based on the Feature Awareness strategy
  • Produces a Playbook/s for local countries with a clear direction for how to resource and prioritize their local lifecycle marketing program
  • Designs an intake process and mechanism for domains/Country Managers to request marketing support through owned Feature Awareness channels
  • Executes campaigns in collaboration with other marketing teams
  • Reports and analyses Customer lifecycle performance and initiatives on a monthly and quarterly basis


  • Several years in marketing-related field
  • Bachelor’s degree in a technology discipline, data science or related field
  • Ability to communicate effectively to senior management, peers and team members
  • Demonstrated track record of taking ownership and driving results
  • Exceptional communication and problem solving skills
  • Highly analytical
  • Evidence of inventing and delivering large-scale high-impact projects


  • Engineering or business school background
  • Experience working across very large groups of stakeholders and international locales is a plus

Skills Required

  • Marketing Management

People who have worked with Amazon