“Alexa, what can you do?”
The Alexa International team is looking for a customer-obsessed strategic thinker to help customers discover just how Alexa can entertain, inform and assist them in their day to day lives. This role is critical to the ongoing success of Amazon’s pioneering voice product and is a unique opportunity to join a Marketing team to help shape the way our users live.
You will oversee the creation of a lifecycle management framework to engage, retain and reactivate Alexa customers through our Marketing and Feature Awareness channels in EU. This will include diving into customer segmentation and developing a strategy to optimize performance of the traffic levers available to us.
This role will partner closely with the Amazon Echo Marketing team as well as with the local country teams and domain teams, to develop a data-driven Feature Awareness and Customer Engagement Lifecycle strategy. You will receive regular exposure to senior stakeholders and must be comfortable influencing their thinking through your thought leadership.
You will also be a creative thinker, coming up with innovative new ways to educate customers about how to get the most out of Alexa, balancing resource required to create a new channel with clear ROI analysis.