29 days ago
  • Level Senior
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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Description

Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices. We employ over 1000 staff across eleven offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth. It’s a hugely exciting time for Skyscanner and the over 80m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.
Our team is developing products to expand the value we deliver to travellers on mobile devices, and we’re looking for a Senior Marketing Manager who can effectively take new mobile products or features from inception to market.
A Senior Marketing Manager, Mobile Products is obsessed with our travellers, the products we build for them, the value those products deliver, and how we get them to “fly off the shelf.” This role will partner closely with Product Management, Design, User Research, and Engineering, and act as a conduit to our teams in the larger Marketing organisation. This person must thrive as a leader within cross-functional teams, exhibit excellent analytical and communication skills, and have a track record of influencing product strategy and managing complex, fast-paced projects.
KEY RESPONSIBILITIES
This role informs product strategy in partnership with product management, design, and engineering across multiple product areas. This role establishes and drives both in-bound as well as the go-to-market plan for products in our mobile portfolio through the following skills:
  • In collaboration with product managers, synthesize insights to develop actionable product strategy and investment recommendations to execute o
  • Lead market assessment, including competitive benchmarking, quantitative analysis, qualitative research, and represent the voice of the market internally with Product Management and Engineering
  • Represent the voice of different traveller types and key internal teams, including qualitative and quantitative feedback
  • Recommend effective product positioning that will attract and retain customers
  • Create & lead comprehensive go-to-market strategies
  • Communicate the launch plan and value proposition of new products and features to our internal Marketing teams
  • Partner effectively with Product Management, Lifecycle Marketing, and Brand Communications to lead world-class product marketing communications, often under fast-paced and high-priority circumstances
  • Manage high-priority, fast moving decisions and communications regarding policy changes or enforcement that may impact our travellers
  • Deeply understand the customer lifecycle and identify opportunities for growth and optimization within the product

Skills Required

  • Marketing Management

People who have worked with Skyscanner