Description

Introduction
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The marketing and circulation department is responsible for managing and growing The Economist subscribers globally. The Acquisition team has one key KPI – delivering 500k new subscribers to The Economist. We are an ambitious, creative and multi-award winning team looking for an exceptional temporary marketer to help plan and execute marketing campaigns across paid social.
Accountabilities
How you will contribute:
Plan and measure results from new business marketing campaigns following an audience first approach
Forecast monthly subscription starts by platform, campaign and audience
Work with the Audience Prospecting Director on longer term strategies for channel development
Manage 3 x marketers
Act as the key paid social client contact for media agencies in London and Shanghai
Become a key contact for our social editorial team and oversee the boosting of trending social posts
Work with internal designers and external design agencies to produce innovative content and offer-led creative
Perform the role of brand guardian for the channel ensuring copy and images are on-message, and ad placements are ‘brand-safe’
Identify and plan activity around key events throughout the year, in an effort to boost even further last click subscription starts
Utilise reporting tools and communicate performance with internal and external stakeholders
Oversee the campaign setup
Proactively seek out new marketing opportunities
Experience, skills and professional attributes
Ideal skills and attributes:
Related BA/BS degree preferred
In-depth knowledge of performance, with a proven track record in paid social platforms for acquisition
Understanding of attribution modeling, cross device targeting, and ‘funnel-based’ approach to marketing
Considerable experience within the social media marketing field Experience using core networks (Facebook, Twitter, Instagram and LinkedIn) to generate revenue
Experience of multi-region campaign planning, analysis and reporting in a direct marketing environment
Experience planning content-led marketing campaigns (Paid Social performance)
Strong agency management skills (from briefing to day-to-day management)
Sustained period of time managing one or a number of marketing executives
Campaign set-up experience including response tracking
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation , age or marital status.