17 days ago
  • Level Senior
  • Professions Marketing Manager
  • Type Full Time
  • Location London, United Kingdom

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OVERVIEW The Senior Marketing Manager UK & Eire is responsible for developing, leading and executing consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire as well as assuming responsibility for specific projects. Managing a team of three and reporting into the Head of Marketing this position plays a key role within the Marketing team and the broader UPI UK & Eire business. KEY RESPONSIBILITIES Theatrical Studio Releases Campaign Management:
  • Manage the development and implementation of industry leading marketing campaigns for designated Universal theatrical releases within a specified budget
  • Manage projects with a significant strategic and / or financial importance
  • Champion each assigned film to ensure it receives necessary attention and focus from internal teams, the broader organisation and agencies
  • Manage social agency from briefing to film release to deliver consistent content delivery across the overarching film release campaigns
  • Review and optimize digital media plans based on in-depth understanding of paid, owned and earned channels
  • Management & development of a team of three
  • Oversee all strategy, media planning and creative for direct reports to ensure they are of the highest standard and achieve all communication objectives prior to presenting to Head of Marketing for approval
  • Continually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return on investment and maximise box office
  • Take lead on Special Projects as defined
  • Organise and facilitate kick-off and brainstorming sessions for each assigned film to ensure that each film is uniquely nurtured and developed
  • Operate as a market expert. The Senior Marketing Manager must know what is working in the market and, working closely with the Head of Marketing, fully understand the consumer, the exhibitor, the market and the competition. Share best practice with the broader marketing team
  • Work in conjunction with Head of Marketing to seek efficiencies, develop initiatives and deliver best-practice in order to ensure UPI delivers market-leading campaigns
  • For each designated Universal theatrical release develop a fully integrated marketing plan with a clear communication strategy, a defined target audience, media plan, publicity, promotional and exhibitor marketing strategy
  • Monitor and evaluate performance of assigned titles against marketing objectives, working closely with Head of Insight & Analysis to deliver PCA
Line Management: Lead, motivate and develop a team of three:
  • Two direct reports at Marketing Manager level
  • Provide clear guidance and goals for Marketing Managers and any direct reports (as applicable). Coach direct reports in order to gain maximum output and efficiency for the business
  • Provide direction & support for their campaigns, oversee campaign development, management, execution and approvals for their title campaigns
  • Appraise and review in line with company policy
  • Support Head of Marketing with management & development of broader team, identify and recommend opportunities for growth
  • Dotted line management of Marketing intern
On allocated titles:
  • Manage digital strategy including audience planning, biddable vs. reservation mix, appropriate targeting and restrictions
  • Monitor paid media performance across all major digital platforms and programmatic to ensure proper delivery against audiences and relevant KPIs
  • Work with International Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs
  • Responsible for regular digital reporting and measurement against KPIs as defined
  • Manage social agency briefing process, review and approve content calendar and community management and ensure assets and tone are appropriately utilised
  • Review and feed into CRM and Insights initiatives on by-title and cross-slate activity
  • Incorporate intelligent data collection and reuse into all activity across the Universal digital estate
Special Projects:
  • Develop & nurture key industry partnerships including IMAX, Industry Trust and RealD. Explore opportunities across the whole slate, working closely with relevant Marketing Manager to identify opportunities and execute campaigns on their assigned titles
  • Management of additional special projects as defined by business needs
  • Manage the budget on each project or theatrical release allocated
  • Deliver each project within the agreed P&L budget and for achieving the best possible balance between value for money and quality for each activity
  • Host, as required, regular team updates to ensure the marketing team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release and that the marketing team remains on strategy
  • Represent the Universal theatrical team by presenting at company hosted launches, media events, promotional partner events and exhibitor events and as need require
  • As required, attend company conferences and meetings to represent the UK theatrical team
  • Communicate and work with production companies and film-makers during the campaign planning process, as required
  • Regular updates with Head of Marketing
  • •Ensure all Marketing Strategy documents are well drafted, accurate and up to date within the planning system
  • Work with the Universal International Theatrical team / Head Office during the development of the creative campaigns and communication strategies for each release
  • Responsible for adapting, developing and implementing the creative campaign and communications strategy for UK on allocated Universal theatrical releases
  • Ensure that all comms are aligned, on strategy and within guidelines
  • Ensure all agencies appointed to work on Universal titles are accurately briefed in writing with expectations clearly outlined
  • Proactively manage agencies as needed to deliver quality and advantaged plans and materials
  • Strive to achieve a balance between value for money and quality with each agency
  • Work with the Universal Publicity team to ensure publicity is a fully integrated part of the planning and implementation process for every campaign
  • Proactively ensure the publicity team delivers strategies that deliver awareness across all areas of media
Home Entertainment (Physical & Digital):
  • Work closely with the Universal Home Entertainment & New Media teams to ensure all promotional opportunities are fully exploited and all campaign experience is shared
  • Seek out new and different approaches and ideas to bring freshness to each film. Ensure that recommended ideas are within strategy
  • Proactively bring new and different ideas and examples of innovative marketing – whether tactical or strategic – to attention of marketing team to spark new thinking
  • Responsible for organising and facilitating inspiring kick-off brainstorm on selected films to ensure that each film has a strong raft of creative ideas specific to its objectives, strategy and themes
  • Thinks strategically
  • Self starting and self governing
  • Drives ideas through to actions and results
  • Builds relationships / team player
  • Inspires creativity and innovation
  • Communicates effectively
  • Enthusiasm and passion for film
  • Excellent knowledge of all aspects of themarketing mix: ability to devise and execute innovative marketing campaigns
  • Strong team player with ability to build and maintain relationships both internally within the organisation and externally
  • Excellent communication skills (both oral and written) coupled with excellent presentation skills
  • Excellent planning and organisational skills with the ability to work to tight deadlines in a fast paced environment
  • Demonstrated experience of working within a dynamic and fast paced demanding environment
  • Excellent knowledge of the theatrical market and landscape
  • Line management experience
  • Experience with creative development
  • Agency management experience
  • Theatrical marketing experience preferred but not essential

Skills Required

  • Marketing Management

People who have worked with Universal Pictures