17 days ago
  • Level Senior
  • Professions Media Director
  • Type Full Time
  • Location London, United Kingdom

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Description

Senior Media Manager - Broadcast London Full-time, Permanent
ITV is on a journey... ITV is the biggest commercial television network in the UK. Behind every famous face, there are hundreds of others, all doing their bit to make things happen. We love telly, we're passionate about content and most importantly we understand our audiences. As a growing international company, we're commercially minded and have a global focus. We're all about pushing the boundaries and being innovative.
Why you should join us... Our vision is to be More than TV, building upon ITV's unique and winning combination of creativity and commercial strength, driven by investment in new content, data and technology. As ITV continues in its successful digital transformation, this new Senior Media Manager - Broadcast position will be an integral part of digital capability building in marketing.
What this role will entail... Reporting to ITV's Head of Media, this newly created role of Senior Media Manager - Broadcast, is an exciting opportunity to lead the broadcast channel media strategy of the UK's largest commercial broadcaster, supporting both viewer marketing and consumer marketing priorities. This role is an integral part of the media team and will be responsible for the development of effective and efficient broadcast media strategies which deliver business results. They will have oversight of a multi million pound media budget, leading the effective delivery of broadcast media channels - including but not limited to, out of home, press, and radio.
Some Key Responsibilities:
  • Lead the strategy and delivery of broadcast media (including but not limited to, press, OOH, radio) for ITV Viewer and Consumer marketing.
  • Work closely with marketing analytics to understand the measurement and optimisation of broadcast media channels. Make recommendations and implement changes to improve effectiveness and/or efficiency.
  • Lead the strategy and delivery of integrating 1 st and 3 rd party data into broadcast channels at ITV.
  • Build strong relationships with key media agencies to ensure ITV are getting the best value, innovation and creativity in broadcast channels.
  • Build strong relationships with relevant media owners, ensuring we are first in line as a preferred partner to work with.
  • Collaborate with broader media team - paid TV, owned TV, CRM, digital content creation - to ensure all broadcast media plans are integrated with owned media.
  • Exploit insight and segmentation to further develop viewer affinity by delivering more personalised marketing communications.
  • Build and maintain strong relationships with multiple stakeholders across ITV, gaining their buy in and engagement for broadcast media plans
The ideal candidate:
  • Media professional with excellent creative and commercial understanding and a proven success record working across complex businesses and multiple stakeholders.
  • Highly experienced in strategy, planning and buying of all broadcast media channels, with particular experience in out of home preferred.
  • Outstanding communication skills with the ability to build strong relationships across a range of business areas.
  • Passionate about accountability and effectiveness, with experience implementing econometrics and attribution results to improve media performance.
  • Experience of using 1 st and 3 rd party data to improve media targeting and performance.
  • Strong negotiation skills, with the ability to develop agreements with third parties which are mutually beneficial and deliver the best result for ITV.
  • Extensive experience preferred in media agency
Closing date: Wednesday 6th November
We love different perspectives and celebrate individuality. So, we look for the best talent from all walks of life. We're passionate about creating a diverse and creative team of people of all ethnicities and backgrounds. Treating people equally and with fairness and respect is a way of life here. Our jobs are open to all.
At ITV we celebrate individuality. We are committed to increasing the diversity of our workforce and we strongly encourage applications from candidates from all backgrounds. We are proud to be a Disability Confident Employer and if you have a disability and meet the minimum criteria for the role we'll guarantee you an interview. We're happy to discuss any additional support you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require additional support...
At ITV it's your talent that matters and we want you to be the best you can be.

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