Working with the agency’s media account teams you will be responsible for defining the most effective paid social campaign approach for each client’s requirements, scoping out the best audience targeting, ad format and optimisation strategy for a range of campaign goals including engagement driving, awareness building and direct response. You will be responsible for working with a range of paid social platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest, as well as API-based tools such as 4C Insights and Socialmoov.
Responsible for set up and management of paid social campaigns across multiple paid social media platforms, with heavy focus on Facebook and Instagram
Mentor junior members of the team, overseeing their work day to day
Ensure activation and execution happens within timeframe agreed with client(s) and media teams
Work with the media account teams to understand campaign objectives and recommend relevant solutions
Feedback on campaign performance to clients and account teams, recommending and implementing appropriate strategies for improvement
Take responsibility for campaign implementation, working with DigitasLBi’s Ad Operations team to ensure any required measurement technology is in place and overseeing appropriate quality assurance checks
Ensure client account teams receive accurate financial reporting in order to manage the client billing process