Senior Media Manager - Social
ITV is on a journey...
ITV is the biggest commercial television network in the UK. Behind every famous face, there are hundreds of others, all doing their bit to make things happen. We love telly, we're passionate about content and most importantly we understand our audiences. As a growing international company, we're commercially minded and have a global focus. We're all about pushing the boundaries and being innovative.
Why you should join us...
Our vision is to be More than TV, building upon ITV's unique and winning combination of creativity and commercial strength, driven by investment in new content, data and technology. As ITV continues in its successful digital transformation, this new Senior Media Manager - Social position will be an integral part of digital capability building in marketing.
What this role will entail...
Reporting to ITV's Head of Media, this newly created role of Senior Media Manager - Social, is an exciting opportunity to lead the paid social media strategy of the UK's largest commercial broadcaster, supporting both viewer marketing and consumer marketing priorities. This role is an integral part of the media team and will be responsible for the development of effective and efficient paid social media strategies which deliver business results. They will have oversight of a significant media budget, leading the planning and delivery of paid social across multiple platforms.
Some Key Responsibilities:
Lead the strategy and delivery of paid social for ITV Viewer and Consumer marketing.
Work closely with marketing analytics to understand the measurement & optimisation of social media channels.
Make recommendations and implement changes to improve effectiveness and/or efficiency.
Lead the strategy and delivery of integrating 1 st and 3 rd party data into social channels at ITV.
Build a strong relationship key media agencies to ensure ITV are getting the best value, innovation and creativity in broadcast channels.
Build strong relationships with relevant media owners, ensuring we are first in line as a preferred partner
Collaborate with broader media team - paid TV, owned TV, CRM, digital content creation - to ensure all paid social media plans are integrated with other media.
Exploit insight and segmentation to further develop viewer affinity by delivering more personalised marketing
Build and maintain strong relationships with multiple stakeholders across ITV, gaining their buy in and engagement for broadcast media plans.
Act as a centre of excellence for your channels across the ITV business.
Make recommendations to the business about opportunities for revenue generation from social channels e.g. Twitter Amplify.
Media professional with excellent creative and commercial understanding and a proven success record working across complex businesses and multiple stakeholders.
Highly experienced in strategy, planning and buying of all social media channels, with particular experience in Facebook preferred.
Outstanding communication skills with the ability to build strong relationships across a range of business areas.
Passionate about accountability and effectiveness, with experience implementing econometrics and attribution results to improve media performance.
Experience of using 1 st and 3 rd party data to improve media targeting and performance.
Strong negotiation skills, with the ability to develop agreements with third parties which are mutually beneficial and deliver the best result for ITV.
Extensive experience preferred in media agency
Salary: £45,000 to £55,000
Please note: The above salary range is for internal guidance only, to assist colleagues in assessing their suitability for the role. The actual salary offered may be at any point within this range. The range does not represent a longer term salary commitment for the role.
Closing date: Wednesday 6th November
We love different perspectives and celebrate individuality. So, we look for the best talent from all walks of life. We're passionate about creating a diverse and creative team of people of all ethnicities and backgrounds. Treating people equally and with fairness and respect is a way of life here. Our jobs are open to all.
At ITV we celebrate individuality. We are committed to increasing the diversity of our workforce and we strongly encourage applications from candidates from all backgrounds. We are proud to be a Disability Confident Employer and if you have a disability and meet the minimum criteria for the role we'll guarantee you an interview. We're happy to discuss any additional support you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require additional support...
At ITV it's your talent that matters and we want you to be the best you can be.