Senior Planner Buyer Job at GroupM | The Dots
Job Expired
1 month ago
  • Level Senior
  • Professions Planner, Media Buyer
  • Type Full Time
  • Location London, United Kingdom

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Overview of job
We’re looking for a driven and quick-thinking Senior Planner Buyer to work on one of the most important and exciting parts of Sky’s business – Sky ACQ (TV & Broadband). The candidate should already have an excellent knowledge of the UK digital landscape and have experience in planning / buying digital media across both DR and Brand, although the role will be focused predominantly on performance. Our performance campaigns are ‘Always On’ and heavily focused on driving efficiency through programmatic activity, so experience in DR is vital.
Our Senior Planner Buyers are responsible for the operational delivery of the team’s output across Display and Social, meaning you will work closely with media owners, clients and third-party platforms for campaign management, optimisation and reporting. Strategically, you will be responsible for responding to client briefs, delivering budget and performance forecasts, producing testing frameworks, managing social campaigns, analysing performance, and ultimately overseeing the end to end account management of client business.
Our day to day clients buy a large proportion of the display activity themselves, so we often have to consult on and suggest improvements for their own, in-house programmatic activity – hence, this role is perfect for a Senior Planner buyer with a specialism and particular interest in programmatic and programmatic performance. Everyone on the team is expected to have a working knowledge of key DSPs (DV360, Xandr) as well as an active knowledge in social platforms.
Reporting of the role
This role reports to the Digital Manager
3 best things about the job:
  1. The expectation, support and tools to deliver best in class digital work across the biggest account in the UK
  2. Working with the best talent in the industry, both internally at MediaCom and externally at Sky
  3. Opportunity to drive performance across one of Sky’s most important product areas
Measures of success –
In three months, you would have:
  • Built visibility and trust with multiple stakeholders – both internally and externally. They will see you as a reliable and trusted digital advisor.
  • The ability to plan and execute digital campaigns to a great standard, with the support of your manager.
  • Identified opportunities for development in more junior members of the team and ensured people have access to the right training/ opportunities.
In six months, you would have:
·       Become the go-to person for our digital day to day planning, campaign management/ optimisation, reporting and ad-hoc requests for display and social
  • Delivered brilliant work to the client - building innovation into our plans, whether this is through smart tech, data, creative or audience insight
  • Lead our weekly client calls, assess and comment on performance, provide insights and make recommendations to drive efficiencies.
  • Evolved our performance reporting and insights function to empower our team to find, highlight and act upon programmatic insights on an ongoing basis.
In 12 months, you would have:
  • Consistently delivered brilliant work to the client
  • Delivered improvements in ways of planning/ buying by proactively identifying opportunities
  • Helped to upskill the wider team, to ensure best in class planning
Responsibilities of the role:
Team management:
  • The ability to delegate to more junior members of the team
  • Working with your Manager and AD to develop the Planners/ Execs/ Apprentices
  • Quality control of output from the team
  • Lead the team in pulling together PCAs and QBRs
  • Develop strong relationships with clients. Be their go to person for anything digital
  • Ensure an understanding of the client’s business and competitor landscape
  • Response to brief presentations
  • Work on proposals based on media owner ideas/solutions
  • Re-working proposals based on client or planner feedback/tweaks to brief
  • Maintain strong relationships with media owners
What you will need:
  • Proven experience working in a media agency, within a Paid Social/ Display function
  • Desire to drive performance and improve efficiencies
  • Understanding of digital principles, paid social, partnerships, mobile, data and analytics
  • Strong knowledge of the programmatic and paid social landscape as it relates to various channels including display, video and experiential
  • Strong knowledge of, and experience in multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving
  • Proven competency in data analysis, trafficking and Microsoft Excel
  • Problem solving and solutions focused mind-set
  • Strong presentation and communication skills with excellent written & verbal English language skills/grammar
  • A positive and passionate approach that motivates the team around you
  • Independent worker who can own and manage relationships confidently
  • Drive to execute new ideas and be at the forefront of new industry developments
  • Exceptional attention to detail
  • Ability to train others and encourage knowledge sharing
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*
About MediaCom
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.
Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.
Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.
We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.
We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.
MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

Skills Required

  • Planning
  • Media
  • Media Buying

People who have worked with GroupM