We’re looking for a quick thinking, organised and versatile SEO Account Manager to oversee one of the biggest accounts for the UK team.
The candidate should have experience working in competitive, performance driven sectors and should have a solid understanding of technical SEO. Other skills required for the role are great communication, leadership and project management skills.
The SEO Account Manager will be responsible for delivering best in class SEO solutions to some of the UK’s biggest brands, managing multiple stakeholders as well as ensuring the best output from more junior members of the team.
The candidate will also work closely with other media specialists to deliver integrated solutions, often taking the lead in developing the connected system using digital to link other media channels. This will give the successful candidate the chance to habitually work alongside, and learn from, colleagues from a diverse set of backgrounds – such as those from the Real World Insights, Business Science, Planning, Digital and Social Media teams.
This role reports to the SEO AD and Head of SEO
3 best things about the job:
Adventurous and pioneering clients who want to succeed in search and content
The team - both the immediate core team and the wider departments we work with are fantastic. It’s great to be able to tap into the wealth of knowledge and experience here at MediaCom across all departments.
Outstanding personal development, training and learning opportunities, through different online platforms and when possible hosted in our own offices.
In three months, you would have:
Built strong relationships with your clients and peers, leading day to day communications
Demonstrated confidence feeding into your projects’ content & SEO strategies
In six months, you would have:
In 12 months, you would have:
Delivered brilliant work to the client - building innovation into our plans, whether this is through smart tech, data, creative or audience insight.
Built strong relationships with your team, nurturing their growth and development, reviewing and re-setting KPIs as required
Responsibilities of the role:
Working directly with clients in planning and implementing SEO campaigns and strategies which add real value to their business
Oversee the performance of all SEO campaigns and ensure that key insights are incorporated into future activity
Analysing client websites, search results and online marketing data to identify SEO opportunities within clients’ markets
Manage account expenses: staying on budget, estimating monthly costs and reconciliation
Line manage SEO Planners and Executives: delegate workload, provide guidance and support, set up KPIs and goals for their 360 appraisals
Together with the performance content manager and team, develop and implement link building strategies focussed on achieving organic reach and SEO KPIs
Maintaining the agency’s high client retention rate by developing and fostering long lasting client relationships
Working alongside SEO Head and/or other MediaCom Management to expand the project base revenue to a retainer base revenue, and on new business opportunities
Ensure that account work remains profitable, and display commercial acumen in the allocation of work against billings
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Monitor industry trends and updates and report back on insights to the wider team
An excellent understanding of industry standard SEO tools including Google Analytics, Advanced Web Rankings, Deep Crawl, BrightEdge and Screaming Frog.
A high degree of numeracy and literacy
Good time keeping skills and the ability to build relationships at all levels of seniority
Demonstrable Account Management experience in SEO
Strong client relationship building experience with excellent presentation skills
Highly motivated and able to work independently and as part of a team
Able to write persuasive business documents including new business proposals and campaign summaries
Ability to juggle a number of tasks at once and consistently to deliver high-quality work
Excellent interpersonal, communication and negotiation skills
A proven track record of proactively identifying business opportunities within client targets and strategies
Ability to pre-empt problems and be pro-active in producing solutions
Commercial understanding and being able to put together Scopes of work and answer client’s briefs.
Essential personal qualities:
Ability to take responsibility for own work and to make sure that others deliver in support of you
Flexibility - willingness to pick up tasks for others
Quick to learn, and keen to develop
Attention to detail
MediaCom have one of the most innovative, passionate and successful digital performance teams in the UK, providing clients with best-in-class digital services across Paid Search, SEO, Data, Programmatic Display, Paid Social and other performance media.
As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.
We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success.
To find out more about MediaCom visit us here: www.mediacom.co.uk
Follow us on Twitter: www.twitter.com/MediaComUK
Follow us on Instagram: https://www.instagram.com/mediacomuk/?hl=en
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.