We are notonthehighstreet.
We’re home to 5,000 phenomenal small creative businesses that we are proud to call our Partners. But, now more than ever, this community needs our support. So we’re doing all we can to shine a light on these dynamic entrepreneurs, waving the flag for small businesses and generally championing their socks off.
On top of our brilliant Partners, products and customers (not to mention our incredible team who have been busy beavering away from home since March), the last 12 months has seen great progress with our tech platform and customer experience. We are now looking to build on this momentum to drive our business to the next level. And that’s where you come in.
What we are looking for is someone who has an inherent passion for all things social, as well as someone who has the unique skills and experience to be able to craft our copy and community responses to reflect our brand tone and values.
As Junior Social Community & Copy Manager you will work alongside our Brand & Social Manager to create engaging social campaigns and content. We are looking for someone whose knowledge of all things social drives our digital output forwards, pioneering fresh approaches and ensuring we are aware and part of social conversations and movements.
You will manage our social media community across all platforms, ensuring our responsive voice is reflective of our company values and position. You will also work alongside our in-house creative teams to come up with beautiful copy and ideas for our social posts, stories and campaigns, always ensuring whatever we post or respond is crafted in the correct tone of voice, approach and language of the brand.
Ultimately, you will be the social voice of notonthehighstreet, so this role is extremely important to us as we strive to become a best in class example. It will involve working closely with people from across the business, from creatives to curators, so we are looking for a confident writer who knows social inside and out. .
Please note - given the nature of the role, this will be a full time position (37.5 hours per week) spread across 4 full weekdays and some evening and weekend time for checking social media.
What you’ll be doing
Craft, proof read and edit audience relevant and legally compliant copy for output across all social media platforms, both for larger campaigns and for day to day communications to meet agreed deadlines
Be responsible for the community management of our social media platforms, being the responsive voice of the notonthehighstreet brand across Facebook, Instagram, Twitter and more
Constantly monitor the community sentiment, identifying threats and being on top of any potential concerns. You should be able to make educated recommendations around whether or not to move forward with a real time response based on the brand positioning, social strategy and brand guidelines, working closely with the Head of Brand & Social to vet brand opportunities and assess risk.
Be responsible for social listening across the competitive landscape and on key topics, news and trends. Engage with third party listening tools where appropriate.
Work collaboratively with our in-house comms team to ensure we are accurately reflecting the views and position of notonthehighstreet in the social landscape
Continually identify social media trends and opportunities, and proactively capitalise on them in innovative ways, sharing learning with the wider brand and creative teams to drive future strategy development
Produce regular reports on activities and events using analytics to keep track of the community, highlight successes and identify areas of improvement or growth
Align social media and community plans with marketing strategy and business objectives
Some key skills and experience you'll need
Proven experience of both community managing and writing for a consumer brand's social channel is a must
Excellent command of the English language, with the ability to write engaging social copy that reflects brand tone of voice and resonates with our communities. Strong attention to detail is a must.
A strong understanding of the nuances of writing copy for specific social platforms, audiences and intentions
Deep understanding of the social media landscape including platforms (existing and emerging), algorithms, challenges and opportunities
A clear understanding of what makes social communities tick, and how to manage them effectively
Initiate brainstorms and rally the team to jump-start creative ideas. You may not always be responsible for the final execution of content, but would partner closely with the creative team, jumping in to help write copy and provide direction as needed
Experience creating content for social media platforms which can incorporate community content
Experience managing relationships with influencers, and delivering influencer-created content to a fixed schedule
Proven experience using data to develop social community strategies, optimising performance over time
Highly responsive and adaptable with the ability to multi-task and adapt to a fast trading environment
An ability to work autonomously in what can be a very fast-paced environment. You’ll have good judgement and know when to escalate matters to the Head of Brand & Social
Ability to demonstrate knowledge of, and a passion for, our products, partners and brand
You will be a positive self motivator with strong initiative and the confidence to take ownership of your work and responsibilities
It’s important to us that our people are well looked after, which is why we offer everyone BUPA healthcare, life insurance and a pension plan. Because having a break is important for your physical and mental wellbeing, our holiday allowance is 25 days (plus bank holidays) AND your entitlement increases an extra day for every 2 years you spend with us.
The team spirit at NOTHS House is legendary, and while we all miss the in-office massages, hair cuts and the abundance of free fruit, we’ve taken to our virtual world with gusto and bring the team together regularly for socials and of course the odd Zoom quiz!
We endeavour to support our people to make sure work….well, works for them. And the pretty big issue of the recent global pandemic has propelled us into working more flexibly than ever before. With the office closed until further notice (at least until government social distancing advice has changed), we’re using the lessons learnt over this period to evolve our approach to flexible working whilst ensuring we all still get together as one #teamnoths
We are committed to equal opportunities and to building a more diverse and inclusive team and are working with our recently formed internal community in driving progress.
To apply for this role, we'd like you to work on a little task for us - you can complete this 'offline' and upload your response on the application form. So here goes:
1) We want you to craft 3 engaging Instagram posts that lead with customer insight and reflect the brand tone and values of being thoughtful, unique and small business supporters for the following products:
What is the customer mindset right now
Why should the user want to buy this product
What will make the user want to engage with this post
The Partner/s who have made this product
2) The personalised portrait plate post then receives the following comments, how would you respond?
Omg I love this
I brought my mum these for her birthday last year and she absolutely loved them!
I ordered this product and have still not received it
Oh I know someone who would love these!
For now, our recruitment and induction processes are fully remote, taking advantage of the wonders of modern-day technology. If you are successful in your initial application we’ll explain more about next steps, as this can vary slightly from role to role. Good luck!