The Social Media Assistant will sit within the global marketing team at Stella McCartney in London, which is responsible for all marketing initiatives across the brand, worldwide.
Reporting to the Social Media Manager, the Social Media Assistant will play an integral role within the Social Media team, as well as working across departments with our e-commerce, creative, marketing and licensing teams. On hand to coordinate in the smooth running of day-to-day activities across all social media platforms. You will have a proven track record of demonstrating exceptional knowledge and understanding of the whole spectrum of the social media landscape – you have natural instinct to maintain relationships, across different social channels and have experience across community management, influencers, and UGC.
Day to day general social media practices working closely with the Social Media Manager, ensuring smooth implementation and maintenance of our social media marketing strategy in line with PR and Marketing campaigns across all categories (Womenswear, Menswear, Kidswear, ASMC, Eyewear, Swim & Lingerie).
Calendar management of global social media platform – under the direction of the Social Media Manager, updating weekly social calendar ensuring harmony of storytelling across Mainline, Kidswear, Menswear and licensing (Adidas, eye wear, swim & lingerie).
Posting of content across all Stella McCartney social media platforms (closely working on the Stella Kids and Stella Menswear social media channels and projects)
Compiling of social roll out plan for sign off from Senior Stakeholders on a weekly basis.
Sharing of global social media calendar/activations with local regional teams. Working closely with our Chinese and Japanese teams supporting social strategy for local channels (Weibo/We-chat/Line), ensuring alignment of social storytelling across all platforms.
Overseeing day to day community management of social platforms (particularly IG), optimising interactions with communities through project strategies to improve overall engagement.
Helping to manage customer queries across all social channels, working closely with our customer care team, to respond and action resolutions fast.
Regular catch ups with relevant marketing, PR and creative image department team members to ensure all content needs are met on global social channels.
Co-ordinating social media activations alongside wider team for large projects and events i.e. Paris Fashion week, Pre Collection Events, Stella events, etc
Assisting in the briefing of stories, assets and any ad-hoc requests to our creative team
Collaborating closely with creative teams to ensure brand content is optimised for platforms and adhering to best practice
Share content performance learnings with to Creative Image Department and devise strategies to increase reach and engagement
Helping to identify social creators for potential social content ideas, based on the brand aesthetic and values.
Help in compiling competitive analysis / Innovation / Platform updates on a regular needs.
Analysing and reporting of content on a daily / weekly / monthly basis as well as campaign specific projects.
Develop insights and learnings from social performance with an understanding how to put forward and support insights using the right social data
Sending regular updates on performance to our CMO and entire communications department
Experience in social media role
Passionate about social and the way it connects people.
Understand the complexities and nuances of social media platforms.
Always seeking out best practice examples, with new ways of doing things.
Copywriting / proofreading and excellent attention to detail.
Ability to work on multiple projects / tasks at any given time.
Ability to work independently and use initiative.
Ability to work under pressure and deadlines.
Excellent communication skills.
Excellent organisation and timekeeping.
Creative, innovative and willing to contribute ideas
Strong understanding of the Stella McCartney core brand values (i.e. sustainability)
Good attitude and flexible approach.
Pro-active, enthusiastic and passionate.
At Stella McCartney, we are committed to creating a supportive and inclusive environment in which all of our voices are heard. Where people can work to their maximum potential by offering equal opportunities for growth and fair pay. For us, it is about appreciating what is different in others and also what we have in common. We hire people who want to change things, disrupt the norm, who are naturally confident with a positive attitude. Our decisions respect all people regardless of gender, ethnicity, religion, nationality, disability, sexual orientation, age, social or political belief, or world view.