10 days ago
  • LevelJunior
  • ProfessionsSocial Media Coordinator
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Could you confidently manage our social media accounts?
In this newly created role, our Social Media Executive will collaborate with our Social Media Manager to manage our central, consumer-facing social media accounts across TikTok, Instagram, Twitter and Facebook. This is an exciting opportunity to reach and engage with our social audiences via a hugely diverse range of content from the world’s most recognised authors, celebrities, artists and thought leaders.
Our social media audience on each platform is varied and you’ll be tasked with engaging and growing our audience by working closely with our Content team to produce “on brand” social content that drives commercial objectives. Reporting into our Senior Channel Lead and working as part of a creative team of 6, you’ll be a trusted member of our wider Digital Channels team that forms a critical part of our Penguin Brand division.
Penguin Brand houses a number of central areas of specialist expertise which support and work closely with our nine publishing houses to connect our books and authors with readers. The department, made up of around 65 people, includes experts from digital marketing, brand, communications, design, consumer insights, events production and more.
The iconic Penguin brand – the only consumer-facing brand in publishing – sits at the heart of what we do. With the recent rapid growth in online sales, we have an exciting opportunity to leverage the power of our brand to help new and different readers discover our books and to champion the causes we care about. We’ve recently undergone an internal reorganisation in our department to help us take advantage of this unique opportunity, which includes building a leading digital marketing team and platform.

Some of your responsibilities include:

  • Working with the Content team to produce engaging social content that drives commercial, audience and brand objectives.
  • Leading on management of social channels for Interest Areas while supporting the Social Media Manager on Penguin, adapting your approach for different audiences and genres.
  • Working with brand marketers to integrate marketing activities into social media plans.
  • Fostering a sense of community on our channels, monitoring replies for opportunities to engage with readers.
  • Leading and contributing to social media initiatives as required, such as #AskPenguin, Instagram Stories Takeovers and TikTok.
  • Driving traffic and visibility to content on Penguin.co.uk in collaboration with our wider Digital Marketing team.
  • Developing working knowledge of Google / Adobe Analytics and its implications to content on our sites, promoting key pieces of content based on performance.
  • Communicating the value of activity, regularly feeding back to our Content team on performance, sharing actionable insights and opportunities for experimentation.
  • Expanding your knowledge of the relevant Interest Areas to understand what’s most appealing to different readers and maintain awareness of trends within the wider industry.
  • Supporting and partnering with key stakeholders, including publishing houses and Brand and Communications teams, to promote authors, books and campaigns.
  • Staying up to date on digital and social trends, identifying opportunities to trial new features and content formats to increase engagement and conversion.

To succeed in this role, you will:

  • Be experienced in running social media accounts for a major company, brand or publisher.
  • Be a confident copywriter with the ability to adapt writing style and tone of voice for different audiences.
  • Have excellent organisational skills.
  • Be comfortable to multi-task and handle competing priorities.
  • Be comfortable engaging with various stakeholders across the Brand division and wider business.
  • Be commercially minded, with the ability to prioritise and focus on work that delivers the most value.
Our approach to hybrid working:
While our offices are places for you to connect, collaborate and celebrate with colleagues, having flexibility about where you work is just as important for doing your best work and for your wellbeing. So, we don’t have a one-size-fits-all approach when it comes to how we work across Penguin Random House UK.
For this role, there are regular meetings and activities that you will need to attend in person mainly at our offices in Nine Elms. Outside of these moments, you can choose to work remotely.
The exact balance of office to remote working can be discussed with your future manager during the recruitment process. What we can say now is that you won’t need to go into the office five days a week (unless of course you want to!)
Please apply with your CV and cover letter by Sunday 25th September. All interviews will be held virtually.

What you can expect from us:

Salary: £30,000 - £35,000 dependent on how your skills and experience align to the role, plus bonus and benefits.
Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:
  • 27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
  • Medical cover
  • Life assurance
  • Cycle to Work scheme
  • Discounted gym membership
  • Generous pension scheme
  • Summer working hours (role dependent) 
  • Volunteering policy and charity matching
  • Employee Assistance programme
  • Mentoring programme
  • Extended gender neutral parental leave
  • Access to books and eBooks across Penguin Random House UK
  • Each site has trained mental health first aiders 
  • We plant a tree for every new employee to our business
Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.
As a Disability Confident Committed organisation, we’re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can’t take all eligible candidates to interview.

Skills Required

  • Social Media

People who have worked with Penguin Random House UK