The Economist Group's Client Solutions business offers a unique combination of research and content creation amplified by brand communications that reach the most influential audiences. Client Solutions works in partnership with many clients to create highly impactful programs by leveraging the expertise of its teams and amplification platforms across the Group.
We have a need for a Social Media Manager who can help build Client Solutions’ reputation as a provider of high-quality Impact Partnerships for clients. The Social Media Manager will be responsible for Client Solutions’ presence on Twitter, LinkedIn and Facebook, translating the overarching Client Solutions marketing strategy into an actionable content plan that drives engagement from our target audiences on these platforms. A key element of this role will be reviewing our various accounts to understand which can be consolidated, and which need to be kept separate, with a view to optimising the experience for our customers throughout.
The role reports into the Content Marketing Director, to ensure our digital content is aligned with our broader content strategy for Client Solutions marketing, and will liaise closely with stakeholders across Client Solutions to ensure stories are identified and shared.
Review our current presence on digital platforms with a view to rationalising and consolidating multiple accounts.
Develop a social strategy focused on key audience segments and communities, ensuring we are using each platform to the best of its capabilities and identifying the content needs for each one.
Increase our engagement levels on LinkedIn and Twitter amongst specifically defined target audiences (senior marketers, agencies, C-Suite executives, communities around sustainability, healthcare, etc)
Curate existing content from the Client Solutions team, and create new content as necessary, to position Client Solutions in line with our proposition and go-to-market strategy
Develop best practices on the platforms using a clear testing approach, to ensure we are maximising our impact.
Create a regular reporting structure that enables us to identify clear improvements and optimisations based on data.
Support colleagues across Client Solutions develop their usage of social platforms to further their own engagement with the community.
Experience, skills and professional attributes
Ideal skills and abilities for this role include:
5-7 years work experience, including at least 2-3 years in a relevant social media role
A pro-active mindset, able to take action and move an initiative forward with minimal guidance
The ability to work in a fast paced, entrepreneurial team oriented environment; able to work under pressure on a number of projects.
The ability to be comfortable with and navigate through ambiguity and uncertainty in a complex environment
Strong understanding of how advertising clients and B2B professionals think about their business. Understanding of the issues that C-suite executives face and the channels likely to reach them
Experience with of building a social media following, using social media to drive engagement and sales conversations, or using social media to amplify branded content all desirable
Familiarity with the media landscape, particularly the various social platforms, with an emphasis on social platforms relevant to a B2B audience.
Experience working with a range of internal stakeholders; ability to build a rapport and build influence in order to effect specific actions
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.