The job holder is responsible for planning, creating and coordinating social media campaigns which will drive interest, engagement and conversation around the brand. All activities to be undertaken in support of the overall business strategy and goals.
Tasks, duties & responsibilities:
Create, plan and deliver social media plans focused around supporting the brands LA heritage and DNA.
Make informed decisions regarding social media activity based on thorough and researched understanding of which sites are relevant to our target and actual customers.
Manage the business’s social media presence, both from reputation management and proactive marketing perspective.
Ensure that the various social media functions are connected – both to each other and to the wider brand marketing and related communications and initiatives.
Ensure content is globally relevant, considering most current followers are based in the USA.
Integrate social media approaches and requirements across the organisation.
Creates dynamic video, written and graphic content.
Actively champion new ideas and initiatives and engage with relevant stakeholders across the organisation to deliver these in a consistent and comprehensive manner.
Maintain knowledge of new and emerging technologies and approaches to social media, and constantly review plans and implementation as a result of the changes in the arena.
Measures impact and performance of social media activity and revises plans accordingly.
Protects the brand image through maintaining visibility of ‘conversations’ across all social media and implementing appropriate reactionary and preventative strategies.
Shares feedback and data from social media with stakeholders within the business in order to inform wider business responses.
Identifies relevant commercial opportunities to monetise social media channels.
The skill and experience you will need…
The ideal candidate has a strong Social Media background (4 years minimum in brand, retail or agency), ideally in Fashion and a very good knowledge of the LA heritage of the brand. Given that this is a new role, within a fast-growing and rapidly changing organisation, you need to have entrepreneurial qualities.
What you'll get as a Social Media Manager…
Competitive salary based on experience
SAYE share buying options
40% discount on all boohoo group stock
On site gym
The opportunity to work in a company that encourages engagement and growth!
The Company is committed to equality of opportunity for all applicants including those with criminal convictions. Basic Disclosure Information about criminal convictions may be requested to assist the selection process and will be taken into account only when the conviction is considered relevant to the position. A copy of this disclosure policy is available on request. By continuing with this application you are agreeing to comply with this company policy.