29 days ago
  • Level Mid Level
  • Professions Marketing Manager
  • Type Full Time
  • Location Barcelona, Spain


The Southern Europe Marketing Manager will report to the Senior Marketing Manager, EMEA and will be based in Barcelona. S/he will be responsible for developing and implementing marketing programs focused in the Southern Europe region - namely, ES, IT & PT but with a focus on ES given that is where the bulk of our marketing investment will be.
S/he will be responsible for driving the key objectives of the region - in this instance positive favourability - working collaboratively with cross-functional teams including Policy, PR/communications, growth marketing, product & product marketing, TAD, community engagement, and country leadership, for effective and impactful integrated plans.
In addition to marketing discipline expertise and being highly detail-oriented, the successful candidate will demonstrate a natural disposition to hosting in his / her daily activities, a willingness to pivot quickly when necessary and adjust plans accordingly, a passion for creativity and rigorous analytical thinking, as well as a strong sense of team.
Core Responsibilities:
  • Work closely with country leadership to develop local marketing plans for greatest business impact, in accordance with market opportunity, seasonality, community engagement, and brand health metrics.
  • Collaborate across functions to drive highly effective, creatively excellent integrated marketing activities, including but not limited to: advertising; social, digital and experiential conception; media strategy, execution, optimization, and program reporting; and growth and performance tactics.
  • Lead the management of creative and media agency partners, fostering best-in-class and highly productive agency partnerships
  • Enable and support localization of social strategies, ensuring all marketing activities feel local and personal, wherever possible leveraging existing strategies, content and plans for improved productivity
  • Manage analytics and reporting for brand health, business results and marketing activities working closely with Media Managers, FP&A and other analytics teams
  • Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams
  • Conduct and disseminate regular AARs on projects including results, lessons learned and best practices to Global, regional and local internal and external partners
  • Manage and track marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
  • Work with HQ, finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations
Required Skills/Knowledge/Experience:
  • Passion for Airbnb & travel. Experience hosting on the site is a huge plus.
  • 10+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer internet space of travel, design, technology, or lifestyle brands
  • Understanding of and experience working with product and/or growth marketing
  • An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management
  • Appetite for a fast-paced environment and desire to constantly reassess and optimise
  • Excellent written and oral communication in Spanish and English, ideally with understanding of Italian
  • Solid and proven leadership capabilities, building and managing teams / networks, and communicating across national boundaries a must
  • Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!

Skills Required

  • Marketing Management

Closing Date

19th April 2019

People who have worked with Airbnb