Creating strategy and narratives for global brands be them consumer or business, is central to the offer at Winkreative. Whether our discerning clients are representing emerging or established businesses, they are attracted to our agency for its worldly intelligence, rigorous investigative skills and deep insight to define and grow brands that will drive their businesses’ success. All our of design and communication work starts with a strategic foundation and the role of the strategist is to lead or contribute to the creation of the brand, communication or content strategy phase of our work and then to stay alongside both the client and the core creative team to ensure that the work continues to develop in the right way. The strategist on the team is also working closely with the account team to drive growth for both the client’s business and Wink’s.
We value systemic and emotional intelligence, truth seeking and clarity, knowledge and ambition. In addition to a sound academic and professional background, we are interested in meeting people with a curious mind and a worldly perspective, passions beyond work and an eye for design and craft.
The expectations of the strategist’s abilities are multi-fold and include:
work on up to 3 projects at any given time, independently or in support of the strategy director
contribute to establish and employ sound research methodologies adapted for the client brief
write discussion guides and conduct interviews
participate in and support Strategy Director in internal work sessions and generate creative ideas
develop brand frameworks and narratives
develop communication concepts, campaigns and frameworks
write creative briefs
contribute to reviews on design and creative direction
deliver written and verbal presentations with clarity, belief in the work and an engaging style
demonstrate strong analytical and critical thinking
The strategist would be working in project teams and within the strategy department of two strategists – a Strategy Director and a Strategist (based in Toronto) – and report to the Strategy Director.
Knowledge of other languages, especially German, will be considered a plus.
Please send covering letter and CV to Elisa Chiodi, Strategy Director, firstname.lastname@example.org