Trade Marketing Manager, (Attractions/Set Tours)
ITV is the biggest commercial television network in the UK. Behind every famous face, there are hundreds of others, all doing their bit to make things happen. We love telly, we're passionate about content and most importantly we understand our audiences. As a growing international company, we're commercially minded and have a global focus. We're all about pushing the boundaries and being innovative.
We're looking for someone to support support the Gaming, Live Events & Merchandising team through the development and execution of strategic marketing plans to drive attendance of ITV Tours/Attractions.In this role, you'll be responsible for optimisation of ITV's marketing and media resources to deliver business objectives for this high growth area of the Business.
Responsibility for executing marketing campaigns to achieve campaign and commercial objectives - leading the team to achieve gold standard execution, innovation and best practice, and sharing via evaluation and learning.
Deliver highly effective campaigns combining data, analytics and consumer understanding with creativity to drive visitors to ITV Tours/Attractions
Ensure all plans deliver against Business KPIs, ensuring a strong ROI for ITV
Responsible for delivering consumer and trade communications relating to ITV Tours and Attractions
Develop strong and collaborative multi-functional relationships across marketing, media, creative, publicity, research and viewer services
Build strong upstream relationships with Direct to Consumer team to drive consumer and insight-led thinking in Direct to Consumer strategy.
Deliver the latest in modern marketing and media strategies and campaigns.
Responsible for developing relationships with third parties and affiliates to promote ITV Tours and Attractions, including relationships with ticketing providers
Essential skills include:
Strong experience in events.attractions marketing
Marketing professional with excellent commercial understanding and a proven success record working across complex businesses and multiple stakeholders
Experience of working in a Tourism Marketing role, ideally for attractions that have a broad potential customer base and the execution of successful TTL campaigns to promote these
Proven track record of briefing and delivering effective consumer campaigns with ATL, outdoor, digital marketing and social media marketing experience.
Experience developing partnerships with affiliates and third parties e.g. Travel Zoo, Virgin Experiences
Significant experience in marketing or advertising, leading on air and off-air campaigns including digital and social.
Strong stakeholder management.
Experience working within the Leisure/Tourism industry
Experience working with ticketing platforms e.g. Ticketmaster
Closing Date: Thursday 26th September
ITV is committed to increasing the diversity of its workforce and we strongly encourage applications from candidates from all backgrounds and as a Disability Confident employer we are committed to offer an interview to disabled candidates who meet the minimum criteria for the role.
"ITV, where creativity, diversity and collaboration put us right at the heart of popular culture."