Viewer Engagement/CRM Executive
ITV is the biggest commercial television network in the UK. Behind every famous face, there are hundreds of others, all doing their bit to make things happen. We love telly, we’re passionate about content and most importantly we understand our audiences. As a growing international company, we’re commercially minded and have a global focus. We’re all about pushing the boundaries and being innovative.
Why you should join us...
We have developed our vision ‘More than TV’ to build upon ITV’s unique and winning combination of creativity and commercial strength. ITV will be more than TV – it will be a structurally sound integrated producer broadcaster where our ambition is to maintain total viewing and increase total advertising revenue; it will be a growing and profitable content business, which drives returns; and it will create value by developing and nurturing strong direct consumer relationships, where people want to spend money on a range of content and experiences with a really trusted brand.
What this role will entail...
This position will execute campaigns for ITV’s viewer relationship management strategy, including CRM and content merchandising; driving positive direct relationships with viewers and ultimately increasing their time spent with ITV.
Executes multi-channel CRM and content merchandising campaigns, supporting multiple businesses within ITV - linear TV, ITV Hub, and the Direct to Consumer division.
Understands and acts on insight and segmentations to get the right message, to the right viewer, at the right time.
Works with internal and external agencies and suppliers to ensure the successful delivery of CRM and content merchandising plans.
Monitors and evaluates their CRM activity, and employs structured testing techniques, to deliver continuous improvement in campaign metrics.
Writes great marketing copy using the appropriate tone of voice, as well as having a good eye for impactful creative.
Highly collaborative, working comfortably within a complex matrix environment.
Motivated and organised to deliver work to a high standard and to deadlines.
Comfortable reviewing statistics to make data-driven decisions.
Experience of delivering strong and impactful creative campaigns.
A passion for TV, ITV and its role at the heart of popular culture.
Knowledge of Adobe Campaign Classic (desirable).
Closing date: Tuesday the 26th of March
ITV strongly encourages applications for this role from candidates with a disability and we are proud to be a Disability Confident Employer. So if you've a disability and meet the minimum criteria for the role we'll guarantee you an interview. We're happy to discuss any additional support you may need during our application process as part of our reasonable adjustments approach. So if you require additional support, please get in touch... At ITV it's your talent that matters and we want you to be the best you can be.
"ITV, where creativity, diversity and collaboration put us right at the heart of popular culture."