About me
Born in Hong Kong, to itinerant parents from New Zealand, ensured that my life would be global and has given me the ability to always see ‘the bigger picture’. My early years included both Amsterdam & New York before the family settled in London. Growing up around the advertising business in the early eighties exposed me to some great creative influences, many of which continued to provide mentorship and inspiration as my own career started to develop. My family bequeathed me with an unquenchable desire to travel, and over the past 25 years I have been able to explore some pretty obscure corners of Europe, USA, Asia, North Africa, New Zealand and Australia.
This combination of interests and experiences is at the very core of my professional life. Literature, art & music have continued to be an important part of my life. At this time I also chose to change my career path. I decided to write about the subjects I was most passionate about; music, art and travel, for websites such as Bearded Magazine, God Is In The TV, Lady Adventurer, and The 405.
For the last 3 years I have also been a contributor to the highly respected and award winning website The Quietus, and for the last 2 years I have been Arts & Culture Editor for God Is In The TV Zine (Top 10 Worldwide Performing Art Blogs as nominated by Arts Media Contacts). I have also been interviewed for the BBC Ouch Website, the Khandie Klub on Secklow Sounds Radio, and appeared on the BBC Radio 1 documentary ‘Let Me Into The Music’ presented by DJ Nihal. In 2014, I contributed a piece to The Feminist Times, investigating disability & sexuality. I also sat on the panel for 'Women In Journalism' at Wowzers Festival. Recently I have been a finalist in the Dagda Publishing ‘Overcoming Obstacles’ poetry competition.
Projects
Work history
Freelance Writer
Born in Hong Kong, to itinerant parents from New Zealand, ensured that my life would be global and has given me the ability to always see ‘the bigger picture’. My early years included both Amsterdam & New York before the family settled in London. Growing up around the advertising business in the early eighties exposed me to some great creative influences, many of which continued to provide mentorship and inspiration as my own career started to develop. My family bequeathed me with an unquenchable desire to travel, and over the past 25 years I have been able to explore some pretty obscure corners of Europe, USA, Asia, North Africa, New Zealand and Australia.
This combination of interests and experiences is at the very core of my professional life. Literature, art & music have continued to be an important part of my life. At this time I also chose to change my career path. I decided to write about the subjects I was most passionate about; music, art and travel, for websites such as Bearded Magazine, God Is In The TV, Lady Adventurer, and The 405.
For the last 3 years I have also been a contributor to the highly respected and award winning website The Quietus, and for the last 2 years I have been Arts & Culture Editor for God Is In The TV Zine (Top 10 Worldwide Performing Art Blogs as nominated by Arts Media Contacts). I have also been interviewed for the BBC Ouch Website, the Khandie Klub on Secklow Sounds Radio, and appeared on the BBC Radio 1 documentary ‘Let Me Into The Music’ presented by DJ Nihal. In 2014, I contributed a piece to The Feminist Times, investigating disability & sexuality. I also sat on the panel for 'Women In Journalism' at Wowzers Festival. Recently I have been a finalist in the Dagda Publishing ‘Overcoming Obstacles’ poetry competition.
About Me
Specialities: Excellent communication skills - Strong delegation skills - Relationship building with confidence and enthusiasm - Familiarity and enthusiasm for all social media - Writing, proof reading, editing - Excellent organisational skills - Ability/experience in working to tight deadlines and under pressure - Problem solving through lateral thinking (independently or part of a team)
Project Manager
An accomplished creative communications professional with more than ten years experience of successfully developing and delivering complex projects in social media, advertising, online marketing, public relations, campaign planning, integration and analysis.
An early adopter of the potential of digital media, I am well versed in social media engagement, monitoring and analysis. She has extensive knowledge of social media sites, trends, tools and analytics, and is expert in writing content for blogging and social media.
Recent accomplishments include:
• co-founding and launching ThisFestivalFeeling.com, an independent, editorial-led website and digital magazine focusing specifically on music festivals
• devising social media strategy to support the launch of WhatToServe.com, a consumer-focused website offering expert advice on party catering and entertaining
• writer and contributor to the following digital publications – The Quietus, The 405, Arts Editor for God Is In The TV [nominated for best Art Blog 2013 by Arts Media Contacts], The Feminist Times and Slink Magazine.
• devising advertising strategy for The Quietus in 2013 on Rail/Traincards
• offering social media support and advice for all websites that have been contributed to.
A creative and analytical online specialist with a keen interest in emerging platforms and technologies, she is able to oversee a company’s social media channels, making a significant editorial contribution and playing a key role in audience engagement and community management. Core areas of expertise include:
? Project planning, management and delivery
? Client relationship management
? Editorial development and content management
? Social media; Google+, Facebook, Twitter, YouTube, LinkedIn, A Small World, Flickr
? Resource planning, budgeting and monitoring
? Interpersonal and communication skills
PROFESSIONAL EXPERIENCE
PROJECT MANAGER KBH Media (May 2004 to present)
• Established and lead advertising project team for specialist agency, building and maintaining relationships with key clients; deliver campaigns , with a value of £40 million+ per annum, accounting for 35% of the company’s turnover
• Created online system for developing and maintaining production specifications, ensuring consistent delivery against operational deadlines and maintaining profitability
• Exceeded financial targets for the last 18 consecutive quarters while remaining within operating budget
• Established new financial controls for purchasing, reducing errors and improving cash flow
• Managed negotiations with suppliers to halt margin decline, growing profits by 24% over three years
• Coach team members to perform against high standards, resolving contentious issues in a collaborative and productive spirit
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Skills
- Advertising
- Editing
- Journalism
- Promotions
- Blogs
- Blogging
- Creative
- Web Content
- Popular Culture
Education
English Literature
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2.1 BA Honours Degree in English Literature
Specialised modules in African and Native American Literature
Awards
L.A.M.D.A
Speech and Drama Awards - Gold Level