ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ

Fashion brand inspired by Erwin Schrödinger's cat experiment

Projects credited in

  • ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ by Justinas Jakštonis
    Justinas Jakštonis
    Visionary, lecturer and creative projects manager.

About

To make it short, I'm a ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ kitten. Back in 1926, ​a famous ​physicist​ ​Erwin Schrödinger told people that I am both dead and alive at the same time, in a state of superposition. The term superposition was used by the well-known Austrian physicist Erwin Schrodinger in interpreting the principles of quantum physics. Let’s simplify his thought experiment like this: you put a kitten in a box with an unstable bomb that has a 50% chance to blow up or do nothing in one hour. After an hour you ask yourself: is the kitten dead or alive? Common sense tells us: the kitten is either dead or alive, because the bomb either exploded or not. This is where Erwin Schrödinger comes in and suggests: until we open the box and look inside, the kitten is both alive and dead at the same time - it is in a state of superposition. What would happen, if just for a moment you stopped and chose not to decide and instead let every option play out at the same time? What would happen, if you simply enjoyed the state of being ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ and dived into the so-called superposition? The moment before the decision is made is my inspiration. Meow